Joined October 2020
- Tweets 1,774
- Following 53
- Followers 292
- Likes 69
1,357 Photos and videos
27 Jan 2023
To attract users to your app, you need to appeal to their subconscious desires.
Hannah Parvaz of Aperture talks about how they arrived at this insight for a time-tested message for Curio. By delving into the desires of their intended audience.
More: mobileuseracquisitionshow.co…
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26 Jan 2023
Evite was launched in 1998. As of today, it is 25 years old.
Granted, it is no longer a ‘startup’ but it certainly was in 2000, when the dotcom bubble burst.
Selina Tobaccowala tells us how focusing on the product is what ensured its longevity.
More: mobileuseracquisitionshow.co…
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26 Jan 2023
It is a marketing aphorism to reach your customers where they are, at the moment they need your product.
Tobias Boerner of Appic talks of blockchain, where identities are protected but transactions are not. Granular targeting becomes possible.
More: mobileuseracquisitionshow.co…
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26 Jan 2023
The only way to make a mediocre product go viral is to sneeze on it.
Dominic Coryell of Shopify points that referral programs only work if the user has had a great experience. It is a great product that sells itself.
More: mobileuseracquisitionshow.co…
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24 Jan 2023
Embrace your inner two-year old.
Delve deeper with ‘why’. Everything has an underlying reason.
@HannahParvaz of Aperture talks about how this process surfaced one of Curio's big marketing lines. It connected to a desire that immediately resonated.
More: mobileuseracquisitionshow.co…
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24 Jan 2023
Virality existed before social media.
Selina Tobaccowala tells us about how Evite chose to focus on A/B testing. And the company thrived over its competition, and survives to this day.
More: mobileuseracquisitionshow.co…
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23 Jan 2023
How does performance marketing work with blockchain?
Tobias Boerner of Appic tells us about this new opportunity. With the way that blockchain is currently set up, we can deliver a personalized ad right into someone’s wallet.
More: mobileuseracquisitionshow.co…
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23 Jan 2023
Low-margin businesses require immense scale to break even, let alone reach profitability.
Dominic Coryell of Shopify tells us about the time at Garment Valet when they diagnosed a major issue and were able to turn around operations in 2 months.
More: mobileuseracquisitionshow.co…
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The Mobile User Acquisition Show retweeted
22 Jan 2023
Collecting more data doesn't always lead to lower conversion
🎙️/📹 How to unlock web-based flows for massive scale
💡 @ToddKane (VP of Growth @LearnWithHOMER)
🙏 @MobileUAShow
🔗 youtube.com/watch?v=2Vqe34vo…
#1GemEveryday
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20 Jan 2023
Today's #DailyAd by @ShamanthRao feat. Design Home
🤔 Show dangling/dancing text in the first scene to pique curiosity.
💨 Showcase different types of pillows that scroll by quickly - to imply the variety of items in the app.
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20 Jan 2023
Mobile Dev Memo started as a learning device and a safety net.
@eric_seufert tells us how and why he started Mobile Dev Memo during his first stint in a gaming studio. To learn the intricacies of mobile UA, he challenged himself to write about it.
More: mobileuseracquisitionshow.co…
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The Mobile User Acquisition Show retweeted
20 Jan 2023
After 4 years(!) of hosting the @MobileUAShow, the #1 piece of feedback I’ve gotten is: “the podcast highlights the amazing work done by your guests - BUT we’d like to see more about YOUR work, your learnings - and teachings.”
so: I started a newsletter - details below. 👇
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18 Jan 2023
Today's #DailyAd by @hhafsaah_c feat. ZipRecruiter
🔎 Stat for credibility
✅ Addresses key issues recruiters face, i.e., getting qualified candidates.
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17 Jan 2023
When ATT turned mobile UA upside down, marketers had little choice but to rebuild from scratch. The only concrete piece of the iOS puzzle is SKAdNetwork.
Roman Garbar of @tenjinIO walks us through his predictions for SKAdNetwork 4.0.
More: mobileuseracquisitionshow.co…
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17 Jan 2023
Data has to become information, then knowledge, insight, and finally wisdom to be of real use.
@eric_seufert of Mobile Dev Memo tells about how a studio he worked with early on in his career had lots of analytics that did not translate into wisdom.
More: mobileuseracquisitionshow.co…
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17 Jan 2023
Imagine monetizing your attention.
And as with anything monetary or even quasi-monetary, there is wiggle room for fraud.
Annica Lin of Sable tells us about her firsthand experience with advertising on Brave and its ad network.
More: mobileuseracquisitionshow.co…
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16 Jan 2023
How do you remove bias from data analysis?
You automate it.
Michael Taylor of Vexpower explains how Facebook’s desire to remove bias from their MMM process led to Robyn, especially in the wake of ATT.
More: mobileuseracquisitionshow.co…
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