We strive to make our clients' brands soar above the rest. Delivering media and creative strategy that make KPI dreams come true.
Joined April 2016
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Hey Twitter fam, we gotta talk. We feel Twitter's recent actions and policies don't fit our values, so we're taking a break. We'll be back when we feel like we can jive with the mission again. In the meantime, catch us on Instagram or LinkedIn if you wanna stay connected.
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Media buying is all about getting your brand, product, or service in front of the right target audience. It requires strategic thought and planning to get it right.
Read on for helpful tips from our experts 👇
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Each section of the advertising funnel is unique in terms of what tactics work and do not work in bringing your customers a step further in order to convert.
Learn more about taking actionable reasons to develop a paid media funnel in our blog.
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A Statista study revealed that in 2022, 84.37% of the population of the United States were mobile internet users.
Here are some tips on how to make your site better for the majority of the U.S. population.
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It’s time again to refresh your creative! How can you design your ads to strategically increase performance? By sticking to platform recommendations and following our tips for success, developing a strategic design process will be a piece of 🍰!
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Its National Ethics Awareness Month! With that here is a look into our four core values.
We work to incorporate the four I’s into every aspect of our work to drive the best results for our internal and external stakeholders.
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We drove CTR up by 39% by adding in additional creative variations, refining creative by industry, and developing content to provide as a value proposition. How is your team working creative strategy into your performance goals?
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Check out our blog post, “4 Secrets of Cross-Channel Intelligence for Retail and E-Commerce Success”, we share tips that will help you make strategic decisions about your ad placements to optimize your ad spend for ROI.
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Persona building exercises are widely available on the internet and should be a part of your media planning process.
Read our blog post “5 Best Practices for Better Returns on Paid Media Campaigns”, to learn more tools of the trade.
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The Model B team spent time together last week in D.C. for two days of collaborative in-person work. Our time was well-spent presenting meaningful ideas, brainstorming, exchanging laughs, and of course enjoying each other's company. We can't wait for the next trip! #dreamteam
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Studies show that users only remember 14% of the banner ads they see. How can you make sure you are a part of that 14%? Learn how to be a part of that 14% in our blog post, “5 Click-worthy Design Ideas for Banner Ad Inspiration”.
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Not seeing the results you were hoping for with your latest ad campaign? Here are some tips for your team to utilize so that you can drive more traffic to your site.
Learn more about how Model B drives results for our clients.
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Our creative team developed beautiful ads directed at a variety of verticals that drove a CTR 53% higher than anticipated. Developing creatives that speak to your audience is key to major campaign success.
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Your ad creative should be exactly that, creative and stick out from the rest of your competitors.
Read our blog about why creativity in advertising is a necessity.
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Model B’s media strategists grew a beloved toy company by 40% in just one quarter. How did they do it?!
Explore our available case-studies and client performance highlight’s.
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At Model B, we know why most ad campaigns fail – it’s because most creatives can’t make it past your brain’s filter for important information. Why? They don’t stand out. Let’s change that, contact us today!
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Quote of the day: “By failing to prepare, you are preparing to fail.” This is a quote we live by at Model B. Especially when it comes to paid media strategies for your business. Book a strategy call with us today.
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You can blame TikTok, the algorithm, or even Zuck on a changing media landscape. Or you can work with the experts on world-class creatives powered by data so you don’t have to think about it. Contact us today and let’s get started.
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Are you lost in the digital world of data, metrics, and creatives? At Model B, we take a simple approach. We focus on results. Because, what else matters? Book a strategy call today and let’s go over the results you’d like to see.
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Is your company’s hindsight 20/20? Meaning, are you correctly interpreting data from your campaigns? If not, you might be wasting your budget. With Model B, your company’s future is crystal clear. Book a discovery call today.
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