Nobody likes to be lectured.
And yet nearly everything we consume online; politics, self-improvement, finance, is exactly that.
Morgan Housel has sold 11 million books doing the opposite.
"Nobody likes someone to basically say: 'hey, idiot, you've done it wrong the whole time, and if you had done it my way, you'd be in a better spot.'"
He never tells you what to do. He just tells stories about psychology, how people actually behave with money.
"Nobody likes to be shamed. If you give them enough stories about psychology, they'll figure it out for themselves."