I have not stopped thinking about how Fave handled AI and her song “Intentions.” An AI choir lifted her lyrics, remixed the melody, went viral on TikTok and suddenly the fake version was getting more attention than the original.
Legally and ethically, it was wild to watch. Someone with no rights to the song was building clout and probably coins from her work, while the real artist had to fight for space on her own record. Classic African creative story, upgraded with AI.
What did Fave do? She moved like a business woman. She took the viral melody, re sang her own lyrics, and released that version herself. She stepped into the trend, took back the narrative and positioned herself to own the revenue.
For African creatives, this is bigger than one song. AI will keep touching our voices, lyrics and images. The question is: will we only react with outrage, or will we build smart legal and business playbooks that let us protect our IP and still win.
Fave’s move is a case study. AI can dilute you, but it can also expose new versions, new audiences and new income, if you know how to claim it. The tech is loud, but the power still belongs to the artist who understands both the law and the business.