🤝 Account-based marketing works best when sales and marketing teams are aligned on target accounts, messaging, priorities, & next steps.
Cluster can group objectives, campaign ideas, audience insights, & feedback into shared themes so both teams can see where they are aligned.
Priorities shifting? Teams juggling too many workstreams?
The Now, Next, Later template helps teams align around what matters most — without getting locked into rigid timelines.
See the template in action and learn more: bit.ly/4ooQ2bi
Business sponsors >>>
It’s key to have someone advocating for your product in leadership conversations your account team isn’t a part of.
What’s worked best for your team when it comes to developing business sponsors?
Follow-up is where momentum is either maintained or lost.
Summarize can help capture the most important takeaways from meetings, working sessions, and internal discussions so your follow-up is grounded in what actually matters to the client.
Process flowcharts turn messy workflows into a shared visual system teams can actually align around.
Gain:
✔️ Cross-functional team alignment
✔️ Improved operational consistency
✔️ Easier identification of inefficiencies
✔️ A shared source of truth
mural.co/templates/process-f…
What if your R&D team could spot blockers before they slow you down?
That’s the power of dependency mapping: visualizing how tasks, teams, systems, and decisions rely on one another to get work done.
Here are a few best practices to make it work for your team 👇
Not every lead deserves the same level of effort. Sales teams need a faster way to identify which opportunities are the best fit.
Classify can help teams organize qualitative input by sentiment or signal strength.
More focused qualification, better use of your sales team’s time
COMING SOON
↳ Toolbar formatting improvements: Exact font sizing, simplified formatting controls, and a more streamlined toolbar make creating and editing content faster & more intuitive
↳ Editors on sticky notes: Show/hide the last editor to quickly identify contributors
The best retros don’t just explain what happened, they help teams prepare for what’s next.
The Sailboat Retrospective helps teams:
→ Recognize what went well & why
→ Identify potential risks
→ Reflect on problems & how to fix them
→ Align on shared goals & milestones
Want to know what makes your competitors tick?
A competitive analysis can help you identify who your competitors are, size them up against your own product, and improve your strategy.
Your sales team should be using Mural AI.
👉 Use generate to create pitch outlines, messaging points, or questions for your audience.
Refine the content to reflect your voice, account context, and buyer priorities.
✨Faster pitch development sharper presentations
The LUMA System is a framework of 36 human-centered design methods that any team can learn and apply to everyday problem-solving.
Short, structured activities with a clear purpose: gather input, find a pattern, generate options, pick a direction.
bit.ly/4dnTY7a
Account planning doesn’t have to feel like a chore. 🧹
Mural gives your GTM teams a shared visual workspace to spot opportunities, map out next moves, and align around what matters to your customers without the “wait, who owns this?” panic.
Learn more: bit.ly/4feL3Hu
This month’s product updates are all about bringing data, people, and work together.
↳ Paste data from spreadsheets
↳ Strategic account planning template
↳ Manage access from email
↳ Workspace consolidation
Learn more: mural.co/blog/product-releas…