We work with talented musicians and our team goes above and beyond for them. 🥇 15 years of experience in music marketing, music pr & shaping brands globally.
Joined August 2014
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🤔 Are #SurpriseAlbum drops making a comeback?
Between recent unexpected releases and artists shortening traditional marketing campaigns, the industry seems to be shifting away from months-long rollouts and back toward spontaneity. Is this the future of music releases?
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Peak Season isn't over.
A!MS and the Splash Gang's "Wait What" keeps growing months after release:
📈 1.7M Spotify streams
🎥 4,000 TikTok creations
📰 Coverage from Billboard Africa, The Source, Rolling Stone MENA, HotNewHipHop, and more
The deluxe is on the way, and the momentum is still building. 🖤
Looking to build momentum for your next release? Send us a message 📩
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Most agencies talk about results. Very few can point to campaigns behind artists like #Drake, #NickiMinaj, #LilWayne, or #ArmaniWhite.
15 years, 1,500 campaigns, major label partnerships, and artists still growing years later.
Read the full article through the link in bio
musicpromotoday.com/musicpro…
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Help us create better content for you ✨
We added a quick 1 minute survey to MPT so we can better understand what you actually want to learn, struggle with, and explore next.
Your answers help us create more useful articles, guides, and industry content.
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Most artists still treat #iTunes like it’s 2016. Big mistake.
In 2026, fewer people buy downloads which actually makes charting more accessible for independent artists with the right strategy.
Genre charts, timing, fan activation, Billboard weight… it still matters.
We also added a quick 1 minute survey under our articles, so take a minute to fill it out and help us create topics you actually want to read about 👀
musicpromotoday.com/itunes-c…
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One of the strongest tools in the #Musicindustry is #storytelling.
Not because it sells songs, but because it:
• builds trust
• creates emotional attachment
• makes fans feel included in the artist’s world
Look at what #LolaYoung did with “#FromDownHere.” She openly shared her mental health struggles and personal experiences long before the #release, and after the song came out, she continued giving updates about how she feels now.
That’s why people connect so deeply to her #music. We don’t just hear the song, we understand the emotion behind it in real time.
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Most artists are wasting their Instagram promo budget in 2026.
The algorithm doesn’t care how many followers you have first.
It cares who saves your Reel, shares it in DMs, and watches till the end.
That’s why some artists with 500 followers outperform accounts with 50K.
Attention > audience size.
musicpromotoday.com/instagra…
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#Drake didn’t just drop 3 albums.
He used market saturation.
More albums = more streams
More streams = more conversation
More conversation = internet domination
Add surprise timing, livestream hype, and fan theories…
and the rollout markets itself.
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Most independent artists chase streams.
Meanwhile, one sync placement can earn more than 100K plays.
Film, TV, ads, games, the opportunities are there.
Most artists just aren’t sync ready.
Clear rights. Metadata. Instrumentals. Ownership.
That’s what gets songs placed.
Read more ↓
musicpromotoday.com/sync-lic…
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#Spotify gives you reach. #AppleMusic gives you money.
One platform is built for discovery.
The other pays nearly 2x more per stream.
Most independent artists are treating them the same in 2026, and leaving revenue on the table.
New breakdown from MPT 👇
musicpromotoday.com/apple-mu…
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Bandcamp just made a move most artists weren’t ready for.
No more fully AI-generated music.
No gray area.
If your process isn’t clear… your income might not be either.
Read this before your next release. 👇
musicpromotoday.com/bandcamp…
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Trying to figure out how to get #Instagram #verified as a #musician feels like decoding a secret club, right?
We’ve all been there 😌
refreshing, googling, overthinking… But you don’t have to guess anymore.
We broke everything down step by step so you know exactly what to do (and what actually matters).
Go take a look 👇
musicpromotoday.com/how-to-g…
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Most music videos don’t fail on sound.
They fail on the thumbnail.
In a 1-second scroll, your brain looks for:
faces, emotion, contrast, clarity.
No clarity = no click.
Read more on MusicPromoToday.
musicpromotoday.com/thumbnai…
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Coachella was weeks ago… but the conversation hasn’t slowed down.
And now, Justin Bieber’s “Beauty and a Beat” is trending again.
That’s not random. Live exposure sparks discovery, nostalgia drives replay, and short-form clips amplify reach. All of it feeds the algorithm.
One moment on stage → millions rediscover the catalog.
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Most artists drop a song and hope for the best.
But the smart ones build a 30-day rollout around it.
This plan shows exactly how to create momentum before and after release.
Curious how it works? Read this 👇
mptagency.com/blog/how-to-ma…
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What actually made #Coachella 2026 unforgettable?
Historic headliners
Surprise guests
Viral performances
New music debuts
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#EMPIRE isn’t just distributing music… it’s reshaping the industry.
Ownership
Independence
Global reach
This is what the new artist model looks like.
Curious how it works? Read this 👇
musicpromotoday.com/empire-d…
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The industry is shifting toward shorter songs.
More streams
Higher completion rates
Better algorithm performance
But at what cost to storytelling?
See what’s really working 👇
musicpromotoday.com/the-two-…
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Most artists underestimate Spotify’s free tier.
But that’s where discovery actually starts.
Paid listeners don’t find you… free users do.
Are you optimizing for reach or just chasing revenue?
Full breakdown 👇
musicpromotoday.com/spotify-…
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