MyCEB and PCMA Strengthen Industry Capabilities Through PCMA Labs 2026
The Malaysia Convention & Exhibition Bureau (MyCEB), in collaboration with the Professional Convention Management Association (PCMA), convened PCMA Labs 2026 on 10 June 2026 at the Hyatt Regency Kuala Lumpur at KL Midtown, reaffirming a shared commitment to advancing the capabilities and competitiveness of Malaysia’s Business Events industry.
The programme brought together industry professionals to explore emerging trends, innovative event solutions, and the transformative potential of Generative AI in enhancing audience engagement, operational efficiency, and event delivery. Through a series of interactive sessions, live demonstrations, and expert-led discussions, participants gained valuable insights and practical knowledge to navigate the evolving business events landscape.
MyCEB Chief Executive Officer, Ms. Tan Mei Phing, attended the programme, underscoring MyCEB’s commitment to fostering industry excellence through strategic partnerships, knowledge-sharing initiatives, and continuous professional development.
As the Business Events industry continues to evolve, initiatives such as PCMA Labs play a pivotal role in equipping professionals with future-focused skills and innovative thinking, while strengthening Malaysia’s position as a leading and future-ready Business Events destination on the global stage.
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