NEWS: @wolfepereira is joining TelevisaUnivision as Chief Client Officer, a newly created role designed to accelerate the company client relations for more brands to engage with U.S. Hispanic consumers authentically in language & in culture. bit.ly/3N4TnuR

It's almost time for Hispanic Heritage Month! From September 15th to October 15th, we celebrate with pride Latino culture and all that we contribute to this country. Today I'll be kicking off my "Spotlight Series", once again shining a light on talented execs (that happen to be Latino) across a variety of sectors, including the technology, entertainment, advertising, media and marketing (TEAMM) industries. As companies plan to host panels and activate their Latino employee resource groups, here are a few tips: • Tip #1: Understand the diversity in being "Latino" - Whether US-born or foreign-born, whether English-language dominant, Spanish-language dominant, or fully bilingual and bicultural, whether white, brown or black and everything in between, we are all Latino "de corazón". • Tip #2: Pick Latinx speakers that can add value to your audience - Latinos are the growth driver for every company, every industry and the U.S. economy at large. And Latinos drive not just business but culture! So have Latinx speakers come to share their authentic story, glean consumer insights, and discuss industry and cultural trends (it's way more than just Bad Bunny). • Tip #3: Don't Get Caught Up in Labels - Latinos, Latinas, Hispanics, Latinx, etc. - there are so many labels I've lost track frankly. Just ask the speaker what they prefer to use. Don't worry about offending anyone, if you don't know just ask. It's more important that you have Latinos coming to speak. For the record, I prefer "Latino" or "Latina", as you would speak it in Spanish. • Tip #4: Pay Hispanic Heritage History Month Speakers - Just like any guest speaker, pay the Latinos that you invite - and please pay them fairly, not the discounted "multicultural" rate. • Tip #5: Hire Latinx speakers all year long - yes, it's true...we're not just Latino during Hispanic Heritage Month...so keep inviting Latinos to speak, to teach, and to inspire. Here are just a few amazing Latino and Latina leaders to consider: 1st Row Beatriz Acevedo @Bea_latina Sean Salas @seandsalas Lizette Williams @LiZetteW1 Javier Williams @VisceralPro Lucinda Martinez @lucmartinz 2nd Row Cid Wilson @CidWilson ✨Susie Jaramillo @sujaramillo Leonardo Zimbron Stephanie Valencia @stephanievalenc José E. Feliciano @jonesfeliciano 3rd Row Nuria Santamaría Wolfe @nms Antonio Lucio @ajlucio5 Samara Mejia Hernandez @SamaraMHernandz Eddie Ramos, CFA, ACFE Bernadette Aulestia 4th Row Marcos Cline-Marquez Sylvia Banderas Coffinet Orlando Baeza Pilar Ramos Steven Wolfe Pereira ⚡️@Wolfepereira 5th Row Noramay Cadena @noramayc Gonzalo Del Fa @GonzaloDelFa Claudia Romo Edelman @claudiagonzalez Pete Amaro @PeteAmaro Sofia Hernandez @sofiaespana #Latinx #Latinos #Hispanic #LatinosUnidos #hispanicheritagemonth

Our new episode is out! @WolfePereira & @ExecutiveMoms talk about why “brand” matters & needs to be measured better, the hot topic (in honor of Back-to-School) is on how to always be learning, & we answer a listener's question! bit.ly/440Abnp

“Just setting up my X”…doesn’t have the same ring to it. #RIPTwitter

The letter X will be holding a press conference later today. #TwitterX

🧵Threads is all we've been talking about since the launch! Check out @wolfepereira chatting with @EdLudlow & @CarolineHydeTV on @BloombergTV about what we're already seeing from brands on the new platform. bloomberg.com/news/videos/20…

The first @TheBrandNewPod episode - a postmortem on Cannes is now live! Listen on @iHeartRadio @Spotify @ApplePodcasts @pandoramusic etc. podcasts.apple.com/us/podcas…

Thrilled to exec produce @TheBrandNewPod along with @davidthalberg! Check out the trailer for this new podcast hosted by @wolfepereira & @ExecutiveMoms. @iHeartPodcasts podcasts.apple.com/us/podcas…

Welcome to Brand New, a podcast from 2 well-connected industry leaders: @ExecutiveMoms & @WolfePereira. They keep it real as they tackle the most important & timely topics across #tech, #entertainment, #advertising, #media & #marketing (TEAMM) @iHeartMedia bit.ly/3JYgZQj

Congrats to our co-founder @sujaramillo! We’ll deserved recognition!

What an incredible speech about the lie that is Imposter Syndrome. Well done @reshmasaujani 👏🏻👏🏼👏🏽👏🏾👏🏿

Focus on the signal, not the noise. @lindayacc becoming @Twitter’s CEO is a major milestone on the path to building X. Excited to see where you take the company next, mi amiga 🚀 Thanks @mhbergen, @CarolineHydeTV, @EdLudlow & @BloombergTV @elonmusk youtu.be/6RNht0AHGhU

Excited for @lindayacc to lead as Twitter’s new CEO! 💪🏽 “They would call her the Velvet Hammer. She’s tough, but she’s fair.” - ⁦@wolfepereira⁩ bloomberg.com/news/articles/…

It’s all about perspective. #AlwaysForward

The @hmchispanic is proud to announce the 2023 Strategic Excellence Awards, honoring the best in multicultural marketing. I'm honored to serve as this year's President of the Jury. We look forward to recognizing this year's incredible work! hispanicmarketingcouncil.org…

Brand love for @CanticosWorld 🐥🐣🐥

I joined my life and business partner @wolfepereira for a conversation with @ajlucio5 on the new Home-Work podcast from @Adweek. We talked about the challenges of managing a career and a family, and how we rely on each other and our supportive community. linkedin.com/posts/activity-…

🎙 @AdweekPodcasts | On the latest episode of Home / Work, host @ajlucio5 talks with @wolfepereira and @nms about parenting their “Wolfe cubs” during the pandemic, balancing dual careers and living with extended family members. adweek.it/3EcZCsE

Congratulations to ⁦@SoyMonicaGil on joining the ⁦@Nike⁩ board of directors! 👟 Here’s to more Latinx representation on corporate boards. #HispanicHeritageMonth businesswire.com/news/home/2…

Thrilled to see our @CanticosWorld app selected as @AppStore’s #AppOfTheDay. It’s a great way to kick of #HispanicHeritageMonth. 🐥🐣🐥