@tiktok_us Global Head of Business Marketing, Transformational Leader, Momma, Activist and lover of PEOPLE and all our differences. -views are my own-
Joined October 2009
- Tweets 424
- Following 606
- Followers 490
- Likes 497
53 Photos and videos
Sofia Hernandez retweeted
11 May 2023
Honored to have Sofia Hernandez (@sofiaespana), Global Head of Business Marketing at TikTok, as our Keynote Speaker for Commencement and Roben Farzad (@robenfarzad), Host of Full Disclosure, as our Special Guest! We look forward to receiving the wisdom they are certain to share.
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Sofia Hernandez retweeted
19 Apr 2023
“People on TikTok love authenticity and realness. Gone are the days of FOMO.” - @sofiaespana Global Head of Business Marketing at @tiktok_us
#POSSIBLE2023
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Sofia Hernandez retweeted
13 Oct 2022
TikTok Eyes Performance Budgets With New Pay-if-You-Engage Tool: bit.ly/3S3qyhH #tiktok #tiktokworld
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Sofia Hernandez retweeted
13 Oct 2022
TikTok is still untapped territory for a lot of orgs, despite the booming creator economy.
Anyway that’s why I’m at #TikTokWorld to find out what’s up. 👀
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Sofia Hernandez retweeted
13 Oct 2022
Comienza la cumbre global TikTok World 2022, en la que la plataforma de vídeos cortos @TikTok_ES presentará nuevas soluciones y herramientas publicitarias para marcas y anunciantes: marketinginsiderreview.com/t…
#MktInsider #marketing #marketingdigital #TikTokWorld #publicidadonline
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Sofia Hernandez retweeted
25 Aug 2022
Nuestra primera edición anual de Tecnología va a incluir entrevistas con algunos de los lideres mas espectaculares de la industria.
¡Gracias a @sofiaespana, Jefe Global de Mercadeo de Negocios en TikTok por compartir tu historia con nosotros!
Una verdadera inspiración.
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Sofia Hernandez retweeted
17 Sep 2022
Last night we hosted the second installment of our Visionary Voices Salon series in New York City, celebrating visionary Latinx creatives and culture changemakers in media and entertainment. (@sofiaespana, @ijorgealvarez_, @RizosCurlsHair, @kennethpabon, credit: Sansho Scott)
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Sofia Hernandez retweeted
16 May 2022
. @sofiaespana, Global Head of Business Marketing, @tiktok_us, and @cwd8, CMO of @duolingo share the keys to unlocking the power of TikTok for brands, and why marketers need to think outside their normal (and safe) brand guidelines. bddy.me/3sFsiE5
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It's odd to think that there was a time when brands needed convincing to be on @tiktok_us, but that was exactly @sofiaespana's job.
“When I think about all that we’ve done in the last two years of business, it feels like beautiful chaos,” Hernandez said. ow.ly/iPMz50J9hWv
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Sofia Hernandez retweeted
4 May 2022
I’m sorry but TikTok has won #NewFronts22 for the sole reason of the signature cocktail being an ESPRESSO MARTINI
Called “TikTok tini”
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Sofia Hernandez retweeted
4 May 2022
It's time — we're going LIVE at #NewFronts22 RIGHT NOW! 👏
Tune in to the official live stream here 👉 iab.com/ as we debut our newest product, share platform updates, and so much more!
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12 Apr 2022
Always a fun conversation with @MattyB !
12 Apr 2022
In the inaugural episode of ⚡️ The Speed of Culture Podcast ⚡️, part of the @Adweek Podcast Network, @asksuzybiz founder and CEO @MattyB talks with @sofiaespana about her personal journey and how it factors into the global phenomenon that is TikTok. adweek.it/3rktxIf #APN
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Sofia Hernandez retweeted
3 Mar 2022
Gentlemen, we can learn something from this amazing group of women. Looking forward to listening to my America On Tech colleague @sofiaespana from TikTok. Let's show our support. lnkd.in/ervXsTB2
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12 Mar 2022
Advice from creators to brands: don’t sell, just engage with the community in an authentic way. Think outside of your category when choosing a creator. Give creators creative control. And #1 piece of advice ‘Just trust us’ #SXSW2022 #TikTok #tiktokforbusiness
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12 Mar 2022
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Sofia Hernandez retweeted
14 Feb 2022
For everyone googling:
Dr Dre: 56 years old
Snoop Dogg: 50 years old
50 Cent: 46 years old
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Snoop does water commercials, took over Death Row records & sells just about everything
Dr Dre. who suffered a brain aneurysm Jan 6, makes most of his money off his headphone co 'Beats'
50 Cent moved to Houston, is producer on Starz tv show "Power"
Guys done good!
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