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Nielsen Norman Group @NNgroup

User advocates offering evidence-based user experience (UX) research, training, consulting. Visit our website for free UX articles. #nngux

Joined June 2008
  • Tweets 3,142
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  • Followers 113,102
787 Photos and videos
Training budget burning a hole in your pocket? Here is what NN/G has planned for Live Online courses in 2026 — AMER, EU, and APAC sessions available through December. Find a course that works for you or your team. → bit.ly/4mlOkGs #UX
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Run heuristic evaluations that hold up to scrutiny. Plan it. Conduct it. Report it. New self-paced course from NN/G: bit.ly/3O8sfPe #UXDesign
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If your design system is held together with vibes and a shared Figma file, we made a course for you. Architecting and Managing Effective Design Systems → June 23 & 24 bit.ly/4vcW3Lb #DesignSystems #DesignOps
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Your NN/G UX Certificate just got a glow-up. ✨ New look specialty badges — Research, Interaction Design, UX Management, and now AI. Already certified? Reshare it. Not yet? Time to put that training budget to work. nngroup.com/ux-certification… #UXCertification
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Apply-and-wait isn't a strategy anymore. Evan Sunwall shares what actually works in the UX job market right now. EP 59: bit.ly/4v4ast9 #UXCareers #JobSearch

59. Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough

NN/G UX Podcast · Episode

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Skilled enough to consult in UX. Not sure how to actually start. Our new self-paced course covers the practical side: niche, pricing, leads, and operations. ~6.75 hours | US$ 289 bit.ly/4bZeSZC #UXConsulting
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New self-paced course: Empathy Maps for Impact. Build maps from real data, run better workshops, and make user insights stick. 5 hrs. Your pace. → bit.ly/47hwluQ #UXDesign #EmpathyMapping
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"Trust your intuition" sounds empowering until you remember intuition takes years to build. Process isn't the enemy — skipping it without experience is. 🔗 bit.ly/47RLdA6 #DesignProcess

Design Process Isn't Dead, It’s Compressed

As AI speeds up design work, the argument to "throw out the process" misrepresents how experienced designers work.

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The hiring decisions you make today shape your team for years. Most orgs invest in onboarding but barely touch the hiring process itself. Our self-paced course helps with that. Hiring UX Talent → bit.ly/4s9gruN #UXHiring #UX #Jobs
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We just launched a new AI Specialty for the UX Certificate. 5 courses. Research-backed. Built for practitioners, not prompt engineers. → bit.ly/475PcsC #AIUX
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A Word from Our CEO ♥️ Thank you for being a part of our UX community. We hope you enjoy our new self-paced courses! bit.ly/4s3kOHF #UX
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It's here. NN/G Self-Paced Courses — focused, research-backed deep dives into the UX skills you need most. Focused scope. Meaningful depth. On your schedule, starting at $99. Find yours → nngroup.com/contents/self-pa… #NNGSelfPaced #UXTraining
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Treat research recommendations like inventory — if you can't track it, you can't prove it shipped → nngroup.com/articles/recomme… #UXResearch

The Recommendation-Adoption Score

Use the RAS (Recommendation-Adoption Score) to track how much research value reaches your user.

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We’re announcing something new, and it’s coming this Wednesday. We’re excited. What do you think it could be? #NNG #UX #UXCourses #UserExperience #Announcement
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New to UX? Struggling with stakeholders? Drowning in research data? NN/G has 25 live courses for you this May. May 11–22. 🔎 bit.ly/3MCCP0e #UX

Live Online Courses

The NN/g's live online UX training event includes both intensive classroom learning and open community interaction with other UX professionals. We’re excited to bring the UX community together for a...

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You can be fluent at prompting and still terrible at evaluating what AI gives you back. That gap is where it’s important to understand AI literacy. bit.ly/4028MlI #AI

How AI Literacy Shapes GenAI Use

Using generative AI often doesn’t mean using it well. AI literacy requires both prompt fluency and the ability to assess outputs.

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Only 3 out of 10 participants said an AI interview felt natural. Long silences, interruptions, and "Wow, brilliant!" for mundane answers made it awkward. bit.ly/4u5twGY #UXResearch
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Stop guessing. Start using AI strategically. NN/G's 4 AI courses → built for UX researchers, designers, and product leads. bit.ly/4r5FTQH #AIforUX
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You've heard "lean," "Agile," and "MVP" a thousand times. But making them actually work? Different story. @lauraklein joins us to unpack what Lean UX was really designed to do. 🎧open.spotify.com/episode/7fM… #UX #podcast

58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)

NN/G UX Podcast · Episode

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Clients are not asking for AI slop from expert UX consultants. They want research rigor, sound judgment, and practical recommendations. bit.ly/46cWaf4

What UX Consulting Clients Expect in the Age of AI

Clients still seek strong judgment and critical thinking, research rigor, and respect for real-world and user constraints from UX consultants.

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