The NCAA women's lacrosse title game, where Northwestern defeated UNC 14-11, was the most-watched women's lacrosse game ever on record, ESPN confirmed to me.
It averaged 470,000 views on ESPN Sunday — surpassing the 2022 UNC-BC title game that drew a 428k average.
Women's lacrosse, one of the fastest growing non-revenue NCAA sports, is a unicorn in today's House era.
My dispatch for
@FOS from Evanston's Final Four, on how the sport is fighting to prove value in a time when nonrev funding may be hard to come by:
frontofficesports.com/womens…