So pumped to have @NameAndNumber covering all six matches in Seattle for the WORLD CUP 🥹 Go get 'em, @connorFpickett and Kristi!

📍SEEEEEAAAAATTLEEEEEE The @NameAndNumber crew is on location for today's Belgium vs. Egypt match to capture photo video

15,986,000 VIEWERS 🤯 Last night's U.S.-Paraguay game was the MOST watched @USMNT game ever on U.S English language television. AND it was the second most watched FIFA Men's World Cup game ever. EVER. We are a soccer nation.

2,920 days later and... THE WORLD CUP IS FINALLY HERE! 🎉 It's been eight looooong years since the World Cup was awarded to the U.S., Canada, and Mexico. And it's been four years since I launched @NameAndNumber as a soccer-only marketing and creative agency. Yes, I had my eyes firmly set on this summer's tournament. But, importantly, I didn't launch a soccer-specific marketing agency *for* the 2026 World Cup. I launched Name & Number because I've had a front row seat to soccer's growth in America over the last 20 years - and I knew this moment would serve as a massive accelerator to the sport I've loved since I was five years old (shout out Milford, OH youth soccer!). 2026 was never a finish line, it's a brand new starting line. It's never been a question of whether or not the sport will grow but how much it will grow - and how quickly. And this summer's World Cup will be rocket fuel for a whole new generation of Americans falling in love with the most popular game in the world. Yes, it remains to be seen how this World Cup plays out - how the U.S. Men's National Team performs, which new stars emerge, which countries create generational memories, who lifts the World Cup trophy - but here's what is undeniable: Soccer is on its way to becoming the most popular sport in America. Read that again if you need to. 🙂 It *might* not be in my lifetime, but it will surpass baseball, it will surpass basketball, and it will eventually surpass American football. I'm proud to be playing a very small role through @NameAndNumber and @pathway_hq to contribute to that growth. And it's been the joy of my career to have Kristi Bruner, Justin Hubler, Gabriel Causey, John Lewis, David Kemp, Hope Kemp-Hanson, and Connor Pickett join me in building Name & Number. Our group has been fortunate to lead World Cup-related projects this year for the likes of @FIFA, @MLS, @WrldSoccerShop, @SacRepublicFC, and @FWC26Seattle , among others - and next week we'll help a global, billion-dollar brand launch in soccer for the first time (stay tuned!). Man, is it fun. Now, it's time to watch the best in the world remind us why so many of us love this sport - the beautiful game bringing people together from every country, every culture, every background. And it's all happening right here in our backyard. We'll be very, very busy with client work over the next 5 weeks but I'm most looking forward to seeing my boys, Jack and Noel, experience the spectacle of the World Cup for the first time. They've fallen in love with the game the same way I did when I was their age. It's a bond and connection we now share - and that really is what it's all about. Enjoy the tournament, soccer friends.

New @NameAndNumber production coming soon ⬇️

This series includes a @NameAndNumber production 👀

There’s no single formula for finding success in marketing to soccer fans.  While I love a good player partnership, grassroots soccer - youth clubs, academies, and tournaments - may be one of the most overlooked opportunities for reaching soccer fans.  We love helping brands figure out what the right asset mix is for their specific business objectives.  Reach out if you need an assist.

Shoot day 3 with @MLS 🎥 📍@SoccerHouseHQ

Women's soccer is one of the most undervalued sports properties in the US. The interest, attendance, and viewership are incredibly strong. Investment is starting to catch up. You can enter through: - The NWSL - USL's Super League - Player partnerships - Global leagues in Europe - Youth soccer and grassroots ecosystems One example - Ally Financial is on the NWSL sleeve patch for every team in the league. They also have Charlotte FC’s Front of Jersey sponsorship in MLS. They previously sponsored Wrexham's US Tour. They sponsor lower division soccer, too. That is how different the roadmap can be. The smartest brands invest in pipelines, support pathways, build entry points and foundational structures that make them part of the games growth.  They buy equity in the community, not just visibility. That's the difference between a sponsor and someone who belongs. We share more in our (free!) “More Than a Moment” report below:

At @NameAndNumber, we've been fortunate to support a bunch of NWSL clubs: @sandiegowavefc @TheNCCourage @GothamFC @ORLPride @reignfc And we're currently advising a massive, global brand that will soon enter the game. Believe me I say, women's soccer is a rocket ship. 🚀

CASTING CALL, PART II: We're now looking for extras to participate in our MLS commercial shoot. This is a paid opportunity. Full details via the link below. forms.gle/dsnnSjyZisBdFebHA

I had a feeling @NameAndNumber was going to work when Borussia Dortmund reached out for help on their U.S. tour in our first year.  It was validation that a global football brand thought we could help - and even more so when they were thrilled with the results. That momentum continued with our first commercial spot production with Major League Soccer, where delivering high-level work early on proved the model worked. Those early signals proved focusing exclusively on soccer could work.

Last call, Chicago! ⬇️

CHICAGO: We're booking talent for an upcoming MLS commercial spot production. Sign-up if interested: forms.gle/dhPuHpnNPhJfSU7R9

Photos by us! ☺️

That’s our video! ☺️

CREW CALL: We're looking for producers, camera operators, and media managers for a potential project in June. 👀 Full info and sign-up: docs.google.com/forms/d/e/1F…

Proud of this work 💪

I’ve seen data over the course of my career that suggests the average American soccer fan has 3 favorite teams. That can take form in a ton of different ways but for example, it could be: 1. One domestic (e.g. Atlanta United) 2. One European (e.g. Manchester United) 3. One from their cultural roots (e.g. Boca Juniors) A Packers fan will never be a Bears fan. But soccer fans hold multiple loyalties simultaneously. Why is this critical for brands to understand? Because you can’t design one campaign and expect it to work for everyone. An Austin FC fan in Austin, TX lives in a completely different world than a Club América fan in San Antonio who doesn't care about MLS at all. Different languages. Different media. Different values. Come in with the wrong voice and soccer fans will know instantly. The brands winning right now understand this: - They segment their approach - They listen before they speak - They earn credibility before they spend it That's the difference between breaking through and falling flat.

There was much soccer business discussed. @NameAndNumber on location 📍