#CMOs are in a ‘desperate fight for survival,’ according to a new Forrester report. Read more in our performance #advertising news roundup. hubs.ly/H0lBKyQ0
More companies are seeing an opportunity to help shoppers and founders make sense of this increasingly complicated DTC (direct-to-consumer) landscape. hubs.ly/H0llbFp0
In Q3, direct response #marketers on #Facebook continued dedicating much more ad budget to video ads than image ads. Get the full story in our latest Facebook #advertising benchmarks report. hubs.ly/H0lg6Vg0
Facebook ad automation technologies target users with the scale and accuracy beyond human capability. Yet not all features of @Facebook ad campaigns should be left to algorithms. hubs.ly/H0k-tcd0
With average @Facebook newsfeed CPMs in the $8 – $10 range, newsfeed #advertising is becoming too expensive and competitive for most brands. hubs.ly/H0k-sHG0
A new report shows that 2019 ad spend in the U.S. is increasing at a faster rate than previously forecast, raising from 3% growth to 4.1% growth. hubs.ly/H0kT0qB0@adage
With average #Facebook feed CPMs at over $10, advertising exclusively in the feed has become too expensive and competitive. Thankfully, Facebook offers ways to extend advertising beyond the feed. hubs.ly/H0kM2fk0
If you’re a DTC brand starting out, your best best is to compete in one of the 15 industries listed in our infographic. hubs.ly/H0kD5Cn0#ecommerce#retail