Here's a comparison you may not have heard before: the publishing industry is a bit like amusement parks. 🎢
How so? Both are all about getting audiences to stick around longer than intended. How can publishers do that? By utilising these strategies. hubs.ly/Q01ypxsD0
What is intent, why should native advertisers focus on it and how can they measure it?
@themarkcarroll, Creative Strategy Lead at @Pinterest, breaks down the difference between intent and behaviour and explains how to close the gap between the two. hubs.ly/Q01ypw6y0
If your first move when pitching a client on native is to talk up your previous successes, you're going about it all wrong. ❌
Hear what Brandon Keenen, chief marketing officer at the investment platform @ZigluMoney, says you should focus on instead.✅ hubs.ly/Q01xkbTD0
Outstream videos, which attempt to provide a less disruptive experience for the viewer, are steadily gaining popularity. Even publishers that don't offer their own video content can take advantage of outstream. Here's how. hubs.ly/Q01xk5kX0
A recent article critical of native advertising serves as a reminder that no media should mislead its readers. Our founder @jesperlaursen says getting this right isn’t just important for publishers, it’s crucial for the entire native advertising industry. hubs.ly/Q01xk4y50
90% of Native Advertising Awards participants submit their work in more than one category. 🎰
Submit 4 entries for the price of 3 entries: hubs.ly/Q01wQpPS0
What's it like working on a campaign aimed at an entire country rather than a narrowly-defined target group?
For @MikaelaFo and Henriette @Skaadinn, the answer would be: fun, challenging and extremely rewarding. Hear why in this video interview. hubs.ly/Q01wkqD30
Early bird discount extended 1 week!
Submit and complete the payment before 23 December and save €100 on each entry and continue to edit your entries right up until the final deadline of 31 January 2023: hubs.ly/Q01w0HB-0#nativeadvertisingawards#nativeadvertising
December may be the season of giving, but for advertisers the expression “give and you shall receive” should apply year-round. Discover why the reciprocity principle is a great way to build brand loyalty. hubs.ly/Q01vXx330