I have been decreasing my activity here on Twitter for various reasons. Responses might be delayed. If you want to stay in better touch subscribe to my newsletter here: nealschaffer.com/newsletter/ ... or connect on LinkedIn here: linkedin.com/in/nealschaffer Thanks - and God bless!

Do you know what your customers say about your brand when they don't think you're watching? That gap between what you assume and what they actually say is where most content strategies quietly fall apart. nealschaffer.com/what-is-soc…

When did you last have a real, unscripted conversation with your audience — not a polished video or edited post? X Spaces is built for exactly that. nealschaffer.com/twitter-spa…

Quick check: do you need someone to give you a marketing plan, or someone to own the outcomes? That one question will tell you whether you need a marketing consultant or a Fractional CMO — and save you from the most common (and costly) hiring mistake. nealschaffer.com/what-is-a-m…

我永远不会忘记1989年春季在北京目睹的一切。我相信，当时亲历这一切的中国同胞至今仍记忆犹新。因此，每逢“六四”这一天，我都会发布照片或视频，以防这段记忆消逝，同时也为了纪念那些为开创更美好未来而献出生命或失去自由的人们。此外，我要特别感谢柏林墙博物馆制作并展示这段视频，它提醒我们：人类的未来与我们应享有的自由是紧密相连、休戚与共的。 I will never forget what I witnesses in Beijing during the spring of 1989. I believe those Chinese that were alive then still have vivid memories. So every June 4th I post a photo or video so that the memories do not vanish and we honor those that lost their lives or freedom in order to build a better future. And a special thanks to the Berlin Wall Museum for creating and displaying this video as a reminder that our futures as people and the freedoms we deserve are intertwined. 1989年の春、北京で私が目撃した光景を忘れることは決してありません。当時を生きた中国の人々にとっても、その記憶は今なお鮮明なものだと信じています。だからこそ、記憶を風化させず、より良い未来を築くために命や自由を捧げた人々を称えるべく、毎年6月4日には写真や動画を投稿しています。また、私たちの未来と私たちが享受すべき自由は分かちがたく結びついていることを想起させるこの動画を制作・展示してくださったベルリンの壁博物館に、心より感謝申し上げます。

There is an order of things that you should be doing with your digital marketing for maximum ROI that I talk about in Digital Threads. Here's the why and how. #digitalmarketing

If social media disappeared tomorrow, would your business survive? The entrepreneurs who build email lists alongside their social following are the ones with real platform independence. Here's where to start. nealschaffer.com/build-an-em… #EmailMarketing #DigitalMarketing

Prospects started telling me they found me through ChatGPT — not Google, not LinkedIn. The inquiries arrived already convinced. That changed how I think about brand awareness entirely. nealschaffer.com/brand-aware…

Thank you so much Tom! I have been investing a lot of time into my blog lately so happy you found it of value!

"When it’s done right, (cold) email outreach genuinely can be a win-win...The data backs the case for getting better at this, not abandoning it." Brilliant.

Most people treat cold email as a numbers game. Hunter's 2026 data shows sequences of 21–50 recipients outperform 500 recipient blasts by 158%. Smaller is winning. nealschaffer.com/email-outre…

John Deere launched a publication for farmers in 1895 that built brand loyalty without a single sales ad. That's still the core idea behind content marketing today — and it still works. Here's how to apply it to your business. nealschaffer.com/content-mar… #ContentMarketing #DigitalMarketing

Open ChatGPT and ask the kind of question a shopper would ask about your product category — without naming your brand. Does your product show up? If not, that's your biggest content gap right now. nealschaffer.com/ecommerce-t…

New to content creation? Start here. This step-by-step guide walks beginners through planning, writing, designing visuals, optimizing for SEO, and promoting content—plus how AI can speed it all up. Get the roadmap 👇 nealschaffer.com/how-to-crea… #ContentCreation

I migrated off Semrush, Canva, and BuzzSumo. I'll tell you exactly what replaced them — and which tools I'd quietly cut if I had to trim my budget by a third. nealschaffer.com/content-mar…

My own post never broke the top 10 — average position 14.5 — yet the daily click floor more than doubled over 7 months. That's what longtail compounding actually looks like in practice. nealschaffer.com/longtail-ke…

Quick gut check: are you on X for news and real-time conversations, or community building and sustained engagement? Your answer probably tells you which platform deserves more of your time. Here's the full picture: nealschaffer.com/twitter-vs-…

Be honest: how much of your SEO tool are you actually using? If you haven't touched Google Search Console lately, you're leaving free data from Google sitting on the table. Start here before spending a dollar. nealschaffer.com/digital-mar…

If you’re podcasting but ignoring YouTube, you’re leaving discovery on the table. Audio apps build loyalty. YouTube drives new listeners through search suggested, and those episodes can keep pulling views for months. #Podcasting #YouTubeMarketing nealschaffer.com/podcasting-…