My friend, the brilliant Matt Rendell, reveals the cynicism of fossil fuel sponsorship - aka sports/greenwash - in elite cycling. It's everywhere in sport, like tobacco sponsorship once was, but feels worse in cycling that should be pedalling forward the green transition...๐๐๐
๐จ ๐ก๐ฒ๐ ๐๐ง๐ฉ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐ผ๐ป ๐ง๐ผ๐๐ฎ๐น๐๐ป๐ฒ๐ฟ๐ด๐ถ๐ฒ๐ ๐ฎ๐ ๐๐ต๐ฒ ๐ง๐ผ๐๐ฟ ๐ฑ๐ฒ ๐๐ฟ๐ฎ๐ป๐ฐ๐ฒ
The French fossil fuel giant has a huge presence at this year's race.
But behind the logos that adorn jerseys and banners is a community on the climate frontlines.
@mrendell