New Weather Institute, a co-operative think-tank. Latest work: #PeoplePoweredProsperity bit.ly/PeoplePoweredProsperiโ€ฆ

Joined September 2013
53 Photos and videos
Against the backdrop of high-carbon sponsors headlining the Winter Olympics, the Alps are facing heavy industrialisation. ๐Ÿ—ป In his latest Winter Olympics report, @mrendell explores the ramifications behind the development of this iconic landscape.๐Ÿงต youtu.be/l_yF9TPXEdk
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As the Winter Olympics comes to a close, the town of Cortina seems to be enjoying the fanfare of the games. However town councillor Roberta De Zanna tells a very different story๐Ÿงต youtu.be/VKshLTGl-Rs
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In his third report from Italyโ€™s Olympic and climate frontlines, @mrendell explains how a huge amount of construction has gone into the 2026 Winter Olympics, much of it entirely unnecessary. ๐Ÿ—๏ธ youtu.be/sfhWLPQUeDA
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For a very different take on the Winter Olympics #OpeningCeremony watch this, from the brilliant @mrendell (daily alternative reports during the Games) ๐Ÿ‘‡๐Ÿป๐Ÿ‘‡๐Ÿป๐Ÿ‘‡๐Ÿป x.com/badvertising11/status/โ€ฆ

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Welcome to the 2026 Milan-Cortina Winter Olympics; a festival of international sport in the middle of a global climate crisis that puts athletes, fans and sport itself at risk. ๐Ÿ‚๐Ÿ”ฅ youtu.be/ynH09MP2xg0
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๐Ÿ“๐ŸŽฟWhat do people think about fossil ads in winter sports?ย  We asked people in Italy, France, Germany, Sweden, Norway, Canada and the UK, and the result was clear โ€“ people want to stop fossil ads in winter sports.ย  badverts.org/latest/new-pollโ€ฆ
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๐Ÿ‚ Our report on the environmental impact of the Winter Olympics partnering with major polluters has been hitting the headlines!ย  theecologist.org/2026/jan/18โ€ฆ
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๐Ÿšจ ๐—ข๐—น๐˜†๐—บ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—ง๐—ผ๐—ฟ๐—ฐ๐—ต๐—ฒ๐—ฑ ๐Ÿšจ โ„๏ธ In a new report, The New Weather Institute reveals the climate impact of the world's leading snow sports event - the Winter Olympics. Background and full story. ๐Ÿงต Full report ๐Ÿ‘‰ newweather.org/wp-content/upโ€ฆ
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๐Ÿšจ Campaign win! ๐Ÿšจ Mayor Sadiq Khan pledges to review Transport for London's ad policy on polluter ads. ๐ŸŽ‰ Here is the brilliant @CarolineRussell's question for the Mayor along with his commitment. Scroll on for other key moments from Mayor's Question time. ๐Ÿงต
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BREAKING! ๐Ÿšจ ๐Ÿ“ขWeโ€™ve taken over the @TfL ad space at Southwark tube station, calling on the Mayor of London, Sadiq Khan, to end adverts that promote pollution. โœ๏ธ Join the campaign: actionnetwork.org/letters/tiโ€ฆ
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Polluter and 'cyber' elites - is AI just going to worsen patterns of pollution and inequality? Find out what the tech bros & big polluters are planning, next Weds 15th Oct at 16:00 GMT / 17:00 CET. Its free with great speakers. ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡ @ResponsibleSci tickettailor.com/events/scieโ€ฆ
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๐Ÿ“ข Badvertising has asked the UK advertising regulator, the Advertising Standards Authority (ASA) to investigate its own ads for allegedly breaching rules around misleading advertising, which it is charged with enforcing: theguardian.com/media/2025/sโ€ฆ
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โ€˜Ad regulator asked to investigate its own adsโ€™ To combat climate misinformation we need a regulator as strong as the ASA claims to be in its own ads, but they're badly misleading so weโ€™ve asked them to investigate themselves @badvertising11 @adfreecities theguardian.com/media/2025/sโ€ฆ
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๐Ÿšจ Out today: "The Starmer Symptom" In a book documenting the precarious rise of Kier Starmer's Labour party, Badvertising's Andrew Simms outlines an alternative to the dead end of growth politics. Here's an overview of the chapter. ๐Ÿงต ๐Ÿ“–: plutobooks.com/9780745351094โ€ฆ
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Hear athletes say themselves why sport has to stop being a billboard for major climate polluters. The Fossil Free Declaration is a brilliant new initiative from the @cooldownnetwork ๐Ÿ‘‡๐Ÿผ๐Ÿ‘‡๐Ÿผ๐Ÿ‘‡๐Ÿผ
๐ŸšจBREAKING! ๐Ÿšจ ๐ŸŒ The Fossil Free Declaration is a new global initiative inviting athletes & sports organisations to sever ties with the industries driving climate breakdown. Get involved by inviting your favourite athlete or team to join.โœ๏ธ More ๐Ÿ‘‰cooldownclimate.org/the-fossโ€ฆ
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๐Ÿšจ ๐—” ๐—น๐—ฒ๐—ด๐—ฎ๐—น ๐˜๐—ถ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ด ๐—ฝ๐—ผ๐—ถ๐—ป๐˜ ๐—ผ๐—ป ๐—ฐ๐—น๐—ถ๐—บ๐—ฎ๐˜๐—ฒ Andrew Simms of Badvertising breaks down a major ruling by the International Court of Justice for the Ecologist. Here's why the ICJ ruling marks a turning point for climate action. ๐Ÿงต theecologist.org/2025/jul/29โ€ฆ
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The ICJ ruled states may be liable if failing to act on non-climate compliant fossil fuel industries. It is a very small step to the same applying to sectors co-dependent on fossil fuels, like aviation, SUV makers and, even advertisers. New @the_ecologist theecologist.org/2025/jul/29โ€ฆ
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Replying to @mrendell
@mrendell does a powerful job calling out the pervasive and toxic, yet normalised sportswash by big, polluting fossil fuel sponsors in elite cycling (as in sport more generally). Important broadcasting and proper journalism where it is needed... ๐Ÿ‘‡
22 Jul 2025
"The riders themselves were told to be on message" @mrendell on the Peruvian Amazon communities affected by TotalEnergies. ITV respects TotalEnergies' right to reply.
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My friend, the brilliant Matt Rendell, reveals the cynicism of fossil fuel sponsorship - aka sports/greenwash - in elite cycling. It's everywhere in sport, like tobacco sponsorship once was, but feels worse in cycling that should be pedalling forward the green transition...๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡
๐Ÿšจ ๐—ก๐—ฒ๐˜„ ๐—œ๐—ง๐—ฉ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ผ๐—ป ๐—ง๐—ผ๐˜๐—ฎ๐—น๐—˜๐—ป๐—ฒ๐—ฟ๐—ด๐—ถ๐—ฒ๐˜€ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—ง๐—ผ๐˜‚๐—ฟ ๐—ฑ๐—ฒ ๐—™๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ The French fossil fuel giant has a huge presence at this year's race. But behind the logos that adorn jerseys and banners is a community on the climate frontlines. @mrendell
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