We are New Macho, the new male expertise division of @BBDPerfectStorm. We build iconic brands designed for men.
Joined March 2018
- Tweets 93
- Following 23
- Followers 80
- Likes 141
5 Photos and videos
New Macho retweeted
16 Nov 2021
This Friday is #InternationalMensDay so we’re asking men about their #selfcare. Our research found that men tended to prioritise physical care over emotional care.
So men - what forms of self care do you prioritise? We’ll share the poll results and white paper in full on Friday.
33%
Physical and body care
33%
Emotional and mental care
33%
Social connection
0%
I prioritise all types
12 votes • Final results
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New Macho retweeted
11 Aug 2021
Look closer, yes closer than that, dive deep into our latest VOD film created for @No3Gin. A kaleidoscopic journey into the heart of the Gin, discovering why it’s been voted World’s Best Gin four times.
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New Macho retweeted
21 Jul 2021
Our #NewMacho Managing Director, @Fer_Desouches recently joined @MickeyAFeher on his #MANTORSHIFT Podcast and unpacked why it is so important that we continue to refine masculinity and help end #ToxicMasculinity. Click on the link to give it a listen. lnkd.in/eTSav8K
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New Macho retweeted
18 Jun 2021
We are so excited to share our latest campaign for
@DoveMenCare. This sweet #FathersDay surprise is filled with touching moments, but also an important discussion about the evolution of masculinity. ❤️#smashingstereotypes #psshares @New_Macho
adweek.com/brand-marketing/d…
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Join @Fer_Desouches, director of @New_Macho, @bbdperfectstorm at the #HeForSheSummit as he tells us more about the new #HeForShe campaign tackling gender equality.
Register here to save your seat: heforshe.org/en/summit
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We're incredibly excited to partner with @bbdperfectstorm and @New_Macho to develop an upcoming campaign tackling gender equality.
Tune into our #HeForSheSummit this Thursday May 27, 10am ET / 4pm CET to find out more!
ow.ly/2EKo50ESdtC
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New Macho retweeted
6 May 2021
Recently our @New_Macho managing director, @Fer_Desouches was asked to take part in a discussion with the @UChicago. It’s so gratifying to see academics and marketers alike beginning to acknowledge the role gender is playing in our culture. bbdperfectstorm.com/velocity…
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New Macho retweeted
23 Mar 2021
We’re thrilled to share our first campaign for @RUFFLES Mexico. We've loved collaborating with @PepsiCo, as they take a lead on a more positive portrayal of masculinity. Also a big congratulations to @StephenLepitak on his new @Adweek UK Editorship.
adweek.com/agencies/ruffles-…
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New Macho retweeted
4 Mar 2021
Looking forward to this one, @Fer_Desouches I know you'll bring some great thoughts to this discussion.
4 Mar 2021
IS MARKETING SEXIST? Join @Fer_Desouches at @TheMarketingSoc's Global Conversation where this will be discussed. Stream the event live on 31st March at 1pm BST. #bbdperfectstorm #genderequality #Marketing #Brands
lnkd.in/dr7Z-hY
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New Macho retweeted
26 Nov 2020
⏲️Time for today's first event!⏲️
@Fer_Desouches from @New_Macho & @bbdperfectstorm speaks to @nickykc about how the stereotypes which surround masculinity have long been out of touch with the real lived experiences of men
👉Watch here: creativebrief.com/bite/thoug… #BITELIVE2020
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New Macho retweeted
26 Nov 2020
Unbelievably good talk! Thanks so much @Fer_Desouches and @nickykc! 🙌
@New_Macho @bbdperfectstorm
Now available to watch on demand: creativebrief.com/bite/thoug…
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New Macho retweeted
11 Dec 2020
I am pleased to support this and hope you will too. Let’s #Put2020BehindUs and help 303 less privileged children receive laptops to support their school development.
11 Dec 2020
@bbdperfectstorm are supporting us☃️🎄 For every client downloading their festive backdrop they will donate to our campaign. Thank you @JasonFoo88 & @sebhill74. Your support means a lot especially since this has been a tough year for creative industries. bit.ly/3gDxgKr
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New Macho retweeted
25 Nov 2020
We’re really excited to see @Fer_Desouches as part of the #BITELIVE2020 line-up tomorrow at 10am. He’ll be discussing Masculinity in crisis with @nickykc. It’s free, so click below to register. @BiteTrends @creativebrief #psshares creativebrief.com/bite/thoug…
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New Macho retweeted
10 Jul 2020
Purpose isn't just something [consumers] respond to, but something we can inspire in [them]". Really enjoying listening to our Chief Strategy Officer, Tony Quinn as he discusses purpose and how brands can survive post-covid on the latest @Oystercatchers webinar.
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New Macho retweeted
20 Apr 2020
How does cycling 3500km on your mum's old exercise bike sound? 🚴♂️😰
Forget @letour_uk...this is @letourdeflat!
Jacob is raising money for @BigIssue @TBIF & the street vendors across the country who have felt the devastating impact of #COVID19 👏
#BBCMakeADifference
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New Macho retweeted
20 Apr 2020
Proud to announce that @Campaignmag in partnership with the @thenetworkone has once again included @bbdperfectstorm in their World’s Leading Independent Agencies feature. Read our CEO, @JasonFoo88’s perspective on the future of our industry and brands. bit.ly/3ahAaQg
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New Macho retweeted
16 Apr 2020
We are very pleased to get a good school report from the @Campaignmag headmaster. In their words: our “hard work has paid off!” A big thank you and well done to the whole team and all our clients.
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New Macho retweeted
26 Mar 2020
Beautiful and powerful project by @universoulbrand and @guardiannews. linkedin.com/posts/kay-rufai…
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New Macho retweeted
21 Feb 2020
Congratulations to our very own, Fernando Desouches on his being shortlisted for the IPA’s iList. So proud to work with one of our industry’s champions for inclusiveness and diversity. campaignlive.co.uk/article/i… via @campaignmag
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