Head of Marketing | Strategic Marketing, Growth and Running | #startup #Agile #Marketing #CSPO #INFJ #NightNinja 🥷 #ultramarathon 🇳🇿

Joined July 2008
3,178 Photos and videos
Pinned Tweet
10 Oct 2016
#stockfootage #freeimages for your blog. Drop me a link in the comments - keen to see them used! #flickr flic.kr/ps/2d8Fk9

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Nick Allen retweeted
One of the most important lessons running taught me: How to work hard for a very long for something far in the distance. You don’t build a great Track season in May. You build it in the cold, dark months no one sees. Delayed gratification is one of the most transferable skills
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The best advice for financial investments: Do the boring basics for a long time The best advice for fitness, health and longevity: Do the boring basics for a long time The best advice for mastering a craft: Do the boring basics for a long time Stop chasing hacks and shiny objects!
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Please use AI. Brilliant . open.substack.com/pub/shawns…

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Nick Allen retweeted
A large part of getting back in shape is remembering how to hurt. Mental toughness is a skill. It's normal for your alarm to be hyper reactive when it hasn't experience fatigue in a while. The way back is to gradually show you can handle it, without freaking out.
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A little more for the marathon nerds: Yomif Kejelcha ran 1:59:41 to become the second man under two hours in a legal race and he was on Sabastian Sawe's shoulder until 41K. Took a bit different of a fueling approach. The Santamadre team, an emerging Spanish company, shared his fueling plan with the targeted amounts at each station. A few things stood out to me, if I'm reading this correctly. Kejelcha planned to take roughly 60ml of fluid at most stations, which is estimated at less than half of Sawe's intake (though it's worth noting runners often toss bottles quickly and don't hit their targets exactly). He skipped 5K entirely and took nothing at 40K. 🗣️Santamadre co-founder Alfonso Beltrá López:  “We took advantage of the pre-race window to reduce digestive load as much as possible. We knew exactly how much fluid the athlete loses and how much energy his body consumes, as we had monitored him 24/7 over the previous three months: body temperature, breathing rate, heart rate and oxygen saturation. We also controlled his caloric load in detail. The strategy was to provide 287.4 g of carbohydrates between the pre-race and in-race fueling, in addition to the 580 g of glycogen we had built up during the two-day carb-loading phase before the race.” I didn't know as much about their products beforehand but the Unusual Fuel (taken by him at 15K, 25K, 35K) is a high-carb drink mix: 100g of carbs and 500mg of sodium per 500ml. Unusual Gel 45 is a 45g carb gel in a 1:1 glucose-to-fructose ratio, available with or without caffeine. He used the caffeinated version pre-race and at 20K.  Then there's Reset Gel (10K, 30K), which is an interesting one. It's billed as a CNS fatigue blocker with 300mg of tart cherry polyphenols. It also has 30g of carbs. It kicks in quick and his two doses overlapped to cover most of the second half.  🗣️ López: “We used RESET Gel at 10K and 20K, a gel designed to help control muscle damage and reset fatigue. It was one of the key parts of our strategy, exactly as we had seen in the specific training sessions.” Finally, the Prototype he sipped for 75 minutes pre-race is a new product in the works. Santamadre says more is coming on that in the months ahead. 🗣️López: “It was a real shame he couldn’t grab the last bottle at 35K. We believe everything could have changed. At 41K, he ran empty; those extra three minutes could have been covered by the 12.4 g of carbohydrates planned for that point.”
For other marathoning nerds – Maurten shared Jacob Kiplimo's fueling strategy for his 2:00:28 at the London Marathon (No. 3 all-time and also under the previous world record) with me and I think it's a little different. Jacob Kiplimo's fueling protocol 6:00 a.m. — Bread (small breakfast) 7:00 a.m. — Bicarb System 15 Pre-race — Drink Mix 320 In-race plan 5K — 240ml Drink Mix 320 10K — 230ml Drink Mix 320 15K — 220ml Drink Mix 320 20K — 200ml Drink Mix 320 25K — Water Gel Caf 100 30K — 180ml Drink Mix 320 35K — 170ml Drink Mix 320 40K — 150ml Drink Mix 320 If I'm reading these right... Sawe front-loads with a fixed 160ml of Drink Mix 320 at every station from 5K through 40K. (Plus a Gel 100 Caf 100 added at 20K on top of his regular drink) vs. Kiplimo starts higher (240ml at 5K) and carefully tapers his volume down across the race: 240, 230, 220, 200, then a full break from carbs at 25K where he takes water and a caffeine gel only, before resuming with 180, 170, and 150ml to close. His total volume per station is actually higher early on, but he's taking in less and less as the race gets harder. The other notable difference is the bicarb. Sawe takes Bicarb System 12. Kiplimo takes Bicarb System 15. What's fascinating is how dialed this is for an athlete who's also racing, covering moves and responding to surges while running so fast. As Zouhair Talbi (who ran 2:03 at Boston last week) told me, many of these Kenyan runners don't tend to nurse fluids that deliberately. So the next step would be to watch back the tape and see how much he's actually guzzling early and if this is just the target, or if he's hitting these numbers exactly. Wish someone were able to collect all the bottles and then also see/share how much was actually consumed.
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This is not a Ceasefire, it is continued Ethnic Cleansing. And the EU with the European Values is silent...
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Israel destroyed the statue of Jesus Christ in the Christian village of Debel, South Lebanon. Now they’re bulldozing the solar panels that provide electricity and water. Not military targets. Critical infrastructure. This is the deliberate targeting of civilian life.
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Two sub 2 hour marathon performances in the same race, with a third runner under the old world record. The most mind blowing day of performances in maybe any sport. What happened, what were the contributing factors, and how do we make sense of it? stevemagness.substack.com/p/…

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As AI proliferates, sports will be more important. We’ll have to fill the void of doing real things, a feeling of connection & mastery. Both watching live events & participating in them will explode as we fulfill our basic needs Similar to how run clubs took off post covid
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Alex Honnold just climbed the 1,667-foot Taipei 101 building live for the world to see. No rope. No harness. No safety gear. 101 floors. His first words at the top? "Sick." Then he took a selfie. How does someone deal with the fear and pressure of knowing one mistake means death? Neuroscientists peered into Honnold's brain to find out:
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The best routines are invisible. They don’t scream “look at me”—they quietly make the hard stuff easier to do. Great performers don’t chase complexity. They refine simplicity until it becomes second nature.
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There is no secret. Consistency over intensity. Small wins instead of chasing heroic efforts. Progress beats perfection. Solid work. Repeated for a long time. That's it.
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A simple rule for life that rarely fails: Optimize for enthusiasm. Make as many choices as you can that leave you feeling energetic and interested. Pay attention to when you have the urge to pursue or participate in something and do more of it.
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One of the most underrated skills in life is performing well even when you don’t feel your best. Optimization culture makes us fragile. Not every negative feeling needs to be fixed. Not every night of sleep needs to be perfect. You can show up and get the job done anyways.
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Stay on the bus. It's Silverdale not Helsinki, but shows you that you've gotta stay on the bus to get anywhere special and different. jamesclear.com/stay-on-the-b…
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There seems to be a high correlation in '26 between something being straight forward and uncomplicated, when a person in a suit claims to be complicated and not so straight forward. substack.com/@nickallen32954…

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Seems to be a high correlation in '26 between something being straight forward and uncomplicated when person in a suit claims to be complicated and not straight forward.
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Nick Allen retweeted
One key differentiator for elite performers? They don’t see it as a sacrifice. Going to bed early, skipping the party, putting in hours of practice... That’s not giving something up. It’s living in alignment with what they care about most.
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