Someone recently asked me how, you run a successful restaurant and I couldn’t actually answer on the spot.
I’ve had success and I’ve had plenty of failures too.
I’ve thought about this question all week whilst being on holiday. And honestly I can’t think of one simple answer.
I’ve asked a few mates in the trade who’ve done well and they also couldn’t put their finger on it, standards cropped up several times and my friend said something very insightful; “one of the great misconceptions in hospitality is the belief that standards alone guarantee success. They do not”
He’s absolutely bang on the money, we all agreed that Standards are vital. They are the foundation upon which every successful restaurant is built. Without them, quality drifts, discipline evaporates, and mediocrity quickly takes hold. Yet standards must never become so rigid that they prevent a business from adapting to the realities of the market.
The restaurant business is not a museum. It is a living, breathing organism. Customers change, tastes evolve, economic conditions fluctuate, and operating costs rarely stand still. A restaurateur who refuses to acknowledge these realities in the name of maintaining standards is often not demonstrating strength of conviction but a dangerous form of complacency.
There is a fine line between consistency and stubbornness. The best operators understand that while standards should remain constant, the methods by which those standards are achieved must continually evolve. To insist upon doing things exactly as they have always been done simply because that is how they have always been done is not professionalism; it is arrogance.
There is another danger that quietly undermines excellence: becoming satisfied with what is merely good. Good is the greatest killer of great. The moment a restaurant achieves a level of competence and comfort, the temptation is to stop pushing, stop questioning, and stop improving. Yet greatness belongs to those who remain restless, who continually seek better, and who refuse to settle for good when great is still possible.
The incredible Jeremy king once said, “owning a restaurant is a benign dictatorship, not a democracy. Decisions must be made, direction must be set, and responsibility must rest with a single accountable leader. However, the most effective leaders are not those who refuse to listen. They are those who possess the confidence to adapt, the humility to learn, and the wisdom to recognise when circumstances require change” possibly the best paragraph ever written about hospitality, more owners should read his book.
The moment standards become more important than reality, they cease to be standards and become dogma. And dogma, unlike excellence, has a habit of bankrupting businesses.
And, My takeaway… I still don’t actually know the fucking answer 😂