@NotepadNaeem profile picture
Naeem Alvi-Assinder @NotepadNaeem

Creativity is a superpower. Proud dog father, loves books and snowboarding (not at the same time). Founder @notepadstudio

Joined July 2009
  • Tweets 6,052
  • Following 1,089
  • Followers 1,173
423 Photos and videos
Brand strategy needs a rebrand. linkedin.com/pulse/brand-str…

Brand strategy needs a rebrand.

Welcome to my On Brand weekly newsletter. I’m a huge believer in practice over theory and dispelling the many myths and confusion that surround effective brand building.

linkedin.com
1
2
171
Don't skip the hard stuff. linkedin.com/pulse/dont-skip…

Don't skip the hard stuff.

Thomas Edison sketched an idea for a lightbulb and his invention now illuminates billions of rooms around the world. James Dyson sketched out an idea for a bagless vacuum, and now his creation is...

linkedin.com
1
166
Most B2B service businesses suck at marketing themselves. Read more: linkedin.com/pulse/most-b2b-…

Most B2B service businesses suck at marketing themselves.

I know the title of this week’s article is a bih harsh, but it's true. Whether you’re an agency, a professional services firm, or selling a niche B2B service, most businesses have all the right...

linkedin.com
151
I have no idea how Zapier works behind the scenes but every time I set one up, I'm amazed at how well it all works.
2
1
2
288
New newsletter just dropped. Here's how brand positioning can triple the size of your company: linkedin.com/pulse/how-brand…

How brand positioning can triple the size of your company

Brand positioning is one of those areas of brand strategy which our industry seems to have made just about as confusing as understanding the space-time continuum. Just a quick Google search for ‘what...

linkedin.com
1
152
Gone full on influencer and started a Youtube channel. Like and subscribe yeah. youtube.com/watch?v=byW1DJY9…
1
142
Brand awareness alone isn't enough: linkedin.com/pulse/brand-awa…

Brand awareness alone isn't enough

If you’re to believe most of the Instagram “marketing” influencers out there, you’d probably spend 100% of your time building a brand for your business, without even worrying about turning them into...

linkedin.com
1
152
Naeem Alvi-Assinder retweeted
Warren Bickley
@WBickley
24 Aug 2023
👇
Naeem Alvi-Assinder@NotepadNaeem
24 Aug 2023
Stop trying to be Apple. You're better than that. Read more here: linkedin.com/pulse/stop-tryi…
1
1
193
Stop trying to be Apple. You're better than that. Read more here: linkedin.com/pulse/stop-tryi…

Stop trying to be Apple. You're better than that.

Whenever we kick off a new rebrand project one of the initial questions we ask our clients is “are there any brands you think we should look at for inspiration?” 9 times out of 10, people say Apple....

linkedin.com
2
322
Really enjoying writing these weekly newsletters. Here's this week's edition: "20 ways to win more B2B clients (without spending much money)" Enjoy! linkedin.com/pulse/20-ways-w…

20 ways to win more B2B clients (without spending much money)

Right now, as much as it pains me to admit it, we’re in worse economic conditions than the crash of 2008. Over the past few years in the UK we’ve battled with Covid, a recession, the bank collapse,...

linkedin.com
110
If people aren’t thinking about your brand, they probably aren’t going to buy from you. linkedin.com/pulse/people-ar…

If people aren’t thinking about your brand, they probably aren’t going to buy from you.

You can have the best product, team or offer in the world. But if people don’t know about you, they’re very unlikely to buy from you.

linkedin.com
82
Naeem Alvi-Assinder retweeted
Notepad@notepadstudio
7 Aug 2023
For over a decade, Buyapowa has revolutionized refer-a-friend marketing, empowering enterprise brands to succeed. We worked together on a remarkable brand transformation to solidify their position as a global leading marketing technology partner.  👉 notepadstudio.com/buyapowa/
0:16
2
3
376
Replacing your copywriter with ChatGPT is like replacing your accountant with a calculator.
1
1
2
419
New newsletter just dropped. This week I'm sharing what I learned from a banana seller. linkedin.com/pulse/lessons-f…

Lessons from a banana seller

Growing up, one of the many businesses my parents set up was a stall in an open-air market in Gloucester selling jeans and denim jackets. I must have been six or seven at the time but one thing from...

linkedin.com
109
Morning! Just bared my soul on LinkedIn if anyone fancies a read. Cheers. 😬 "3 bankruptcies, 5 schools, and 2 years in jail. Thanks dad. "linkedin.com/pulse/3-bankrup…

3 bankruptcies, 5 schools, and 2 years in jail. Thanks dad.

Welcome to my new ‘On Brand’ newsletter. I thought I’d kick things off with a short story… “You’re not going to school today”, mum said.

linkedin.com
1
643
Anyone else keep seeing Xs everywhere and immediately thinking people are being cute and signing off their tweets with a kiss x P.S. I might do this on every tweet now x
1
4
225
Naeem Alvi-Assinder retweeted
Eleanor Oldroyd@EllyOldroyd
16 Jul 2023
First time in 21 years there’s been a Wimbledon men’s singles champion not called Federer, Djokovic, Nadal or Murray. Incredible coolness from a 20 year old. 👏
16
369
2,622
352,202
Now that’s what I call tennis. #Wimbledon
133
So far #threads actually seems pretty good. At the very least I seem to not have a feed filled with crypto, politics and nonsense. Here’s me if you fancy connecting :) threads.net/@notepadnaeem

Threads • Log in

Join Threads to share ideas, ask questions, post random thoughts, find your people and more. Log in with your Instagram.

threads.com
100
Amazing how many people are now experts in AI.
1
289
Load more