Brand Marketing Reporter for @adweek. Covering sports marketing, travel and hospitality—but not always in that order. Profile illustration: Remo Remoquillo.
I can't claim I haven't done this before—jumped at "breaking" news that turned out to be a little older than I'd thought—but a reminder of exactly why the sports marketing beat matters: adweek.com/brand-marketing/n…
The 2023 Women's World Cup (@FIFAWWC) is well under way, and brands are filling the gap for prize money that's roughly 25% of what was paid to men last year. @Adweek spoke with @Visa, @Fritolay, @Adobe and @ATT about their experience on the pitch: adweek.com/brand-marketing/w…
A quick update: @Google just dropped @Adweek its thank-you spot for longtime Pixel brand partner @mPinoe, using her 2019 @FIFAcom Player of the Year speech about soccer's unique opportunity to address racism, homophobia and gender inequity. Airing before tonight's @USWNT match...
Well, it happened. Even @Adweek's Portland-based reporter couldn't avoid Damian Lillard coverage. Our exclusive interview with @Gatorade chief brand officer Anuj Bhasin talks about Lillard's new @247LS-produced campaign and a growing Gatorade Portfolio.