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Future of TV Briefing: This year’s upfront cycle didn’t spur much progress on the measurement...

This week’s Future of TV Briefing reports on how the measurement currency changeover conversation played out in this year’s upfront negotiations and what that portends ahead of next year’s deadline.

Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z

During the summer, Primal Kitchen is leveraging a number of avenues to get the word out about its products so that it can attract Gen Z to the brand.

Daytime TV Ad Impressions Up in Most Recent iSpot.tv Survey

Growth was up in broadcast network game shows, talk shows and soaps as well as syndication

Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud

Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions

CTV Spending Grows as Advertisers Face Pressure to Prove ROI - VideoWeek

More than one third (36 percent) of US advertisers have increased their CTV spend this year, according to Advertiser Perceptions, up from 29 percent in December. At the same time, 31 percent have...

Businesses Increase Spend on Digital Advertising But Shift Platform Priorities

Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that ...

Study finds open programmatic CTV ad spend slows for the first time in years

Some CTV ad spending might be facing slowing growth since rising throughout the pandemic — but agencies are expecting this to bounce back later in the year.

CTV is the future, but don’t discount linear from your media mix

US linear TV ad spend is shrinking (8.0% YoY) as connected TV (CTV) ad spend grows (21.2% YoY). This year, US CTV ad spend will total $25.09 billion while linear will total $61.31 billion.

Advertisers Love Their CTV … Despite Programmatic Landmines

Connected TV may be online advertising’s go-to golden child – but CTV buys can be risky, says Chris Kane, founder of Jounce Media.

How programmatic advertising will evolve this year on the heels of audio growth and privacy changes

Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party...

More Than Half of All Global Video Impressions Now on CTV

The video impression share for connected TV is up 10.9% from 2021 according to Innovid

YouTube Targets TV Money with 30 Second Non-Skippable CTV Ad Slot - VideoWeek

YouTube viewing in CTV environments has grown rapidly in many markets over the past few years, ranking as one of the most popular CTV apps; a recent report from Nielsen ranked YouTube as the most...

Streaming TV Emerges as New Apartment Advertising Channel

Apartment marketers are able to present geo-targeted ads to people in prescribed areas.

The Big Picture: Measurement in CTV - ExchangeWire.com

CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced connected TV over traditional

Six factors driving OOH advertising growth over the next four years

Given the scale of the opportunity, I believe OOH advertising in the United States will grow much faster in the coming years.

Agencies partner with platforms like Instacart as retail competition increases

Agencies are increasingly partnering with social and retail platforms in order to gain an edge in reaching consumers and get direct access to data.