β†— Helping B2B Health Tech companies drive sales pipeline and revenue. Full-Funnel Performance Marketing w/ a dash of RevOps. 3X Marketing Leader

Joined May 2008
1,243 Photos and videos
1/ B2B Marketers, are you leveraging UTMs to track your marketing success? If not, you're missing out! 🧡 #DemandGen #B2BMarketing
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This approach is a great reminder that valuable customer interactions can be created with straightforward, genuine interactions. πŸ’‘ Focus on real experiences and simple execution to engage your audience effectively. πŸš€ mightyorbit.co
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I like things neat and orderly. So, one of my marketing pet peeves is a lack of proper naming conventions when using UTMs. UTMs are your source of truth, and if you have garbage in, you get garbage out.
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meta != equal to Meta! Is it ppc or cpc? is the source Google or AdWords? It's why we use set UTM naming standards across ALL of our marketing activities, and you should enforce this as well. #leadgen #demandgeneration #b2bmarketing #healthtech
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The magic of LinkedIn lies in its ability to carve out your exact target audience with surgical precision. πŸͺ„ Yet, many B2B tech and SaaS companies, are swinging wildly, missing their mark. Here’s a dive into common missteps:
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It’s time to refine your approach and wield LinkedIn with the precision it demands.
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Marketing magic bullets don't exist. Here's what does.
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We saw a positive response and doubled down, again and again. Now, we're at 10X our original volume. Remember, there are no shortcuts. Just consistent, focused effort. Do more. Optimize. Scale #b2bmarketing #oubound #b2bsaas #healthtech
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Using your main domain for cold emails? You're skating on thin ice. πŸš€ Mastering cold outbound in 2024 requires innovation and strategy, not just a scattergun approach. Here's where many B2B tech companies are tripping up:
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🎯 Bonus: Using HubSpot? Make sure you add your sending domain as an alias to keep everything streamlined. Remember, the goal isn't just to reach inboxes; it's to engage and convert. Strategy over volume, always. #b2bmarketing #coldemail #ABM
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