I saw it. Now you have to see it. His name is Samuel. And he…is a king.

Sorry for the long post but it needs to be said with all these new "here's how I solved Andromeda" threads and posts this month on X flooding DTC Twitter.... Yes, please make different style creatives. It's important to show different types to different people. Not everyone cares or will engage with say a 25 year old female talking to them while she sits in her bedroom. BUT it's critical to understand that this is just ONE of the updates Meta has shifted to. It's not the here all end all and if your accounts are suddenly struggling don't always blame "Andromeda" as the reason. If you have a Meta rep they can pull fatigue and diversity reports for you. I have accounts that have a 13% ad fatigue and a A on diversity and yet almost all our videos and statics have the same overall look to them. Not much variance. This job is stressful enough and while I love all this information popping up on Andromeda, I'm willing to bet nobody truly has cracked the code because the code is still kind of being refined. Here's the nitty gritty of it all: 1. YES, make sure when you're creating ads for Meta you're leaning into some type of persona (this has ALWAYS been the case). It's just Meta is more open about it now. 2. YES, make sure when making creative you give Meta different styles of creative so the auction has more room to run. Here's where it gets a bit more "complex" but not really... Make sure you're not just running 3 static ads that all have just different ad headlines in one ad set. If you have 3 static ads that are just a headline swap or background swap but the image itself stays the same? Use flexible ad format and lump these together as one ad. Then, begin to build an ad set ecosystem where each ad is a bit of a continuation of the other ads. Each one sharing a similar story / message. It would look like say one ad of that 25 yr old female talking in her bedroom UGC style with a "3 reasons" hook at the beginning. Then, that same female doing an ad walking outside with the headline "here's why" or "a pov on". Followed by a carousel of statics showing lifestyle of the product. Etc The point is don't get so wrapped up in "Andromeda" that you overtly confuse yourself into overthinking it. Just do the same thing you do now, but understand Meta treats similar style ads mostly as the same and if you're often seeing one ad steal ALL the spend in one ad set over and over and over it's likely you're creative is not diverse enough and just add more variance. That's it. Don't fret. Oh and if your account is struggling? It's probably not Andromeda, it's the economy or Meta or your business or.... See impossible to know. This year is hard enough as is, don't add more complexity in overthinking this stuff. Your helpful X follower

Today I turn 29 years old, which means it’s been 13 YEARS since I was on #EducatingYorkshire. I want to dedicate this post to all the amazing teachers who change a young person’s life for the better. I am privileged to have received the love throughout the years. Thank you