Globally, women's sports only receive 4% of all sports media coverage, yet over 40% of all sports participants are women. (
@UNESCO)
Our Counsellor,
@StanwayGeorgia (MBE), star footballer for
@FCBfrauen and England’s
@Lionesses, believes closing this gap starts with funding and long-term support.
According to the FIFA Women’s Football Member Associations Survey in 2023, more countries are investing in women’s football than ever before — but many federations still report limited resources and infrastructure.
When investment and visibility increase, participation follows.
Georgia saw this first-hand when the Lionesses’ historic
@UEFA European Championship win in 2022 shifted belief across England.
In England, from 2020 to 2024:
âš˝ Participation among women and girls in football increased by 56%
🧑‍⚖️ Female referees increased by 113%
(Source: The Football Association)
Around the world, the same lesson is clear: when women’s sport is supported, it grows.
But there is more to do.
The question is not whether girls can succeed.
The question is whether systems will support them to succeed.
Equal talent deserves equal investment. 🌍
@WEURO2025 @FIFAWWC