OpenBrand is a real-time market intelligence platform for brands to leverage data and AI-driven insights.
Joined December 2023
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179 Photos and videos
Jun 8
OpenBrand data shows that Memorial Day weekend 2026 had the most aggressive promotional activity in four years, signaling retailers’ attempt to use deals to attract shoppers as concerns about broader inflation mount.
Full our full June CPI analysis: hubs.li/Q04kkNyz0
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Jun 4
Which brands are winning consideration in Outdoor Power Equipment?
Our Q4 2025 data shows:
>> Ryobi leads consideration at 12%
>> Craftsman follows at 10%
>> Black & Decker, Stihl, and DEWALT remain highly competitive
Explore more OPE insights here:
hubs.ly/Q04gDgcN0
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Jun 2
Outdoor cooking season is here. Here are a few insights from our recent market report:
>> Walmart leads with 29% unit share
>> Home Depot and Lowe’s are right behind at 27% each
Worth a look before things really heat up: hubs.li/Q04gDH5N0
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May 27
Who’s leading share in major appliances?
Q4 2025 MarketSignal data shows a highly concentrated market, with two retailers controlling the majority of category share while challengers continue competing aggressively for growth. See the latest public data:
hubs.li/Q04gDByL0
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May 26
It’s that time of year again. 🍔 Grills are coming out, shoppers are starting to browse, and the early signals for the season are already there if you know where to look. We published our Outdoor Cooking Market Report to give a glimpse into the market: hubs.li/Q04gDyxg0
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May 21
The May issue of The Durables Brief went out today, and this one is packed with useful reads on what’s happening across durable goods right now.
To see the latest edition and get the next issue in your inbox, subscribe at:
hubs.li/Q04htY2H0
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May 19
How is brand share shifting in Outdoor Power Equipment? Visit hubs.li/Q04gDcsX0 to see the insights.
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May 15
Where do lost appliance shoppers go? In Q4 2025, Maytag captured 7% of the category leader’s lost shoppers, a signal of how competitive dynamics are shifting across major appliances.
Explore the dashboard:
hubs.li/Q04gDkwT0
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May 13
Q4 2025 MarketSignal dashboards are now live! These dashboards provide free access to OpenBrand's priorierty data as a quarterly market intelligence snapshot.
Major Appliances → hubs.li/Q04gpsKk0
OPE → hubs.li/Q04gpnkj0
CE Computing → hubs.li/Q04gpsXs0
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May 8
OpenBrand's April CPI update shows that durables prices rose MoM, marking 22 months of increases. At the same time, promotions ramped up as retailers worked to stay competitive.
See what is impacting pricing in the April CPI: hubs.li/Q04fP-yT0
#Retail #Pricing #CPI
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Apr 15
If you can’t answer these questions, you’re already losing share:
• Why are shoppers leaving?
• Who is taking them?
• What would actually win them back?
Leakage data shows exactly where your demand is going and what to fix next.
See how:
hubs.li/Q048V7m30
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Apr 8
March 2026 Durables CPI: Even as price growth accelerated, promotional activity surged across major players.
@Target increased discounting intensity late in the month, nearly doubling promotional levels compared to earlier in March.
hubs.li/Q049QJ0B0
#retail #CPI
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Apr 7
Do you know who is winning your lost shoppers?
Most teams track price, promotion, and assortment. Few can see where lost demand actually goes or why.
Leakage data shows which competitors are capturing your shoppers. Learn more:
hubs.li/Q048TWGq0
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Apr 1
.@DEWALTtough was the #1 saw brand of 2025.
However, @RYOBItoolsusa owned the top-selling SKU.
Even in categories with clear brand leaders, leadership shows up differently across share, channel, and product.
See the full picture: hubs.li/Q048TLdp0
#powertools
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Mar 31
We just released two new retail leakage reports... 👀
These reports show where shoppers go when they don’t choose a brand or retailer, which competitors are winning them, and whether the issue is consideration or conversion.
Download both reports now:
hubs.li/Q048TWSr0
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Mar 30
In 2025, EGO led in total market share for Walk-Behind Mowers.
However, Greenworks led online share, and captured nearly a third of EGO’s lost shoppers, in part through heavy promotion.
Which brand and retailer won for overall market share? Find out: hubs.li/Q047xqkD0
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Mar 27
Best Buy led Computing retail in 2025.
While Best Buy captures share across online and in-store channels, one retailer is winning one-third of Best Buy's lost shoppers...
See who wins Best Buy's lost shoppers and other rankings: hubs.li/Q047xsfR0
#consumerelectronics
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Mar 25
.@Amazon was the #1 Floor Care retailer in 2025.
In most Durables categories, traditional retailers still lead as the top overall retailer, even where Amazon leads for online share.
Is your strategy built for where shoppers are or where they used to be?
#floorcare #durables
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Mar 23
.@thehomedepot led grills in 2025.
Looking deeper, different strengths show up across the category.
See all the insights in our 2025 Durables Market Rankings: hubs.li/Q047Kp_p0
#homeimprovement #grills
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