We drive curiosity by asking the right questions, at the right time, and in the right place đ
Joined February 2013
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20 Nov 2025
The Reuters Digital News Report confirms: trust in news is stagnant after years of decline.
Legacy media faces competition from influencers, AI chatbots and "alternative news media", challenging engagement and subscription growth.
But how can we fix it?
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17 Oct 2025
October is Breast Cancer Awareness month, and it reminds us to pause, do our check-ups, and support for those who are fighting this battle.
Our publishers asked their readers about screenings and knowledge about Breast Cancer.
Swipe through to see their answers
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24 Sep 2025
Publishers like The Financial Times, The Times of London, and Yahoo! UK have proven that polls are an essential tool for sparking meaningful conversations.
But how is that? By asking the right questions.
Swipe through to learn why it matters to your editorial workflow.
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28 Aug 2025
Tipping has become a major part of service culture. Our publishers asked their readers about what they think about tipping: is it a genuine thank you for great service or just an awkward social pressure we all feel?
#Opinary #pollsoftheweek #tipping
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27 Aug 2025
BCN setzt erfolgreich auf First-Party-Daten. Wie sie das schaffen erzählt euch BCN Head of Data Nadeem Qureshi am 24. September 2025 um 16 Uhr im gemeinsamen Webinar von Permutive und Opinary. Seid dabei!
ow.ly/Q7OT50WMJHA
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11 Jul 2025
Nothing matches the excitement of seeing your favorite club playing on the pitch! But this isn't the case for many fans during this year's FIFA Club World Cup, and the reactions are mixed!
Here is what our readers really thought about it.
#polloftheweek #FIFAClubWorldCup
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28 Apr 2025
Zum Glßck ist es nächste Woche wieder so weit: Wir feiern unser alljährliches Katerfrßhstßck am Morgen des zweiten OMR-Tages (7.5.). Alle Infos dazu, wie ihr dabei sein kÜnnt, findet ihr hier: ow.ly/rNyC50VIGbl
#omr2025
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17 Apr 2025
Pingu is ready for the Easter break. And so are we.
How about you?
Wishing you lovely holidays!
Your Opinary Team đŁ
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27 Mar 2025
You are an editor or publisher asking yourself how to balance reader engagement and data analysis with creativity? Join us for our upcoming webinar on Driving Creative User Engagement with #Norkon and @dmgmedia_Irl
hubs.li/Q03dD14P0
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24 Mar 2025
This could be one of your workdays at our office.
Provided you become our new Publisher Success Specialist.
Already looking forward to your application! #publishingjobs #opinaryjobs #applynow
ow.ly/Iq1u50VneJk
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21 Mar 2025
In some interesting polls, our publishers asked their readers what they think about current economic policies and â especially dear to the German heart â cash! Here are the polls and responses âŹď¸ #pollsoftheweek #moneytalks
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4 Mar 2025
Meet our Fritzi â our Feelgood Manager. Fritzi is just as much a part of our team as all the other human and non-human colleagues đ§Ą. Want to be part of our team and cuddle one of our cute furry team members or even bring your own? Check out our job openings on our website!
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27 Feb 2025
Kaum ist der #Wahlkampf vorbei, beginnt die jecke Zeit. Zwischen 18Uhr am Sonntag und 11.11Uhr heute lagen 5.350 Minuten. Wenn ihr es in der Zeit nicht geschafft habt, empfehlen wir noch 50 Mal unsere neue Post-Wahl-Pre-Weiberfastnachts-Playlist anzuhĂśren: open.spotify.com/playlist/0iâŚ
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26 Feb 2025
Our friends at The Audiencers asked us: What makes a good question?
Being experts in engaging users with questions, we were happy to share our in-depth insights with them and the publishing world.
Donât miss out on the entire guideline: theaudiencers.com/the-checklâŚ
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6 Jan 2025
We love questions. And music.
As part of our 2024 Wrapped, our Editorial Team created a Spotify playlist with the best songs to our questions of the year.
So why not begin the new year with a musical recap of the last one?
open.spotify.com/playlist/2DâŚ
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3 Jan 2025
Neues Jahr, neue Fragen.
Was wird aus dem Deutschlandticket? Und den Zinsen? Und wird Bayer Leverkusen 2025 wieder Meister?
Unsere Publisher haben ihre Leser:innen gefragt, was sie von diesem ganz frischen neuen Jahr erwarten.
Hier seht ihr die Ergebnisse.
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26 Dec 2024
Serious business is over.
At least for this year.
This is why we show you whatâs really important in life: Our cute Opinary animals hoping you had a lovely Christmas and wishing you a great start of 2025!
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17 Dec 2024
Send your clients an advent calendar they said.
They will think of you every day until Christmas they said.
Our clients:
(Thanks for appreciating this yearâs Opinary Christmas present so much. Weâre delighted about your responses. đ§Ą)
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3 Dec 2024
Gestern hat der #Advent begonnen und unsere Publishing-Partner stimmen ihre Leser:innen mit Opinary-Polls auf Weihnachten ein. âď¸
Hier gibtâs unser kleines Best of Xmas-Umfragen:
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31 Oct 2024
Itâs that time again: the USA is voting - either for the first female president in history or for a former office holder.
Thatâs how our users in Germany have been voting over the past few months âŹ
#uselection
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