Joined January 2024
- Tweets 2,861
- Following 577
- Followers 325
- Likes 8,362
136 Photos and videos
Pinned Tweet
Apr 30
Most A/B tests don't increase revenue.
They just create noise.
After working with 3000 teams, we turned everything into a practical A/B testing blueprint on what actually moves revenue.
Free access. No e-mail gate.
Live on @ProductHunt:
producthunt.com/products/a-bβ¦
1
18
679
17h
A surprising number of experiments end with:
"No meaningful difference."
And that's valuable.
Knowing what doesn't matter helps you focus on what does.
Not every test needs a winner.
Sometimes the insight is the result.
5
20h
Every extra click is a conversion tax.
Not because users are lazy.
Because every click creates another opportunity to leave.
Sometimes the biggest conversion win is simply removing a step.
7
23h
A lot of companies create content around what they want to say.
The best companies create content around what customers are already asking.
One gets published.
The other gets read.
7
Jun 13
A/B testing isn't about proving you're right.
It's about finding out you're wrong before spending months scaling the wrong idea.
The faster you challenge assumptions, the faster you improve.
7
Jun 13
One of the easiest CRO mistakes to make:
Treating every visitor the same.
Someone visiting your homepage for the first time doesn't need the same information as someone comparing pricing plans.
Different intent = different questions.
The best websites answer both.
1
15
Jun 13
This is a good example of a landing page that feels modern without trying too hard.
Clean typography.
Consistent color system.
Strong visual hierarchy.
Animations that support the story.
Nothing feels unnecessary.
What landing page have you seen recently that got the basics right?
26
Jun 12
Most marketing problems aren't traffic problems.
They're messaging problems.
You can double your ad budget, publish more content, and launch new campaigns.
But if visitors don't immediately understand:
-What you do
-Who it's for
-Why it's different
Growth gets expensive fast.
6
Jun 12
This landing page gets one thing right:
The animations explain the product.
Too many sites animate everything.
Semaloop uses motion to show how their testing agents work, how bugs are found, and how releases become more reliable.
That's a much better use of animation than making elements fly around the screen.
What do you think: useful product storytelling or too much motion?
1
18
Jun 11
A landing page doesn't have to answer every question.
It just has to answer the next one.
1
8
Jun 11
Most marketing teams don't need more ideas.
They need a better process for deciding which ideas deserve attention.
9
Jun 10
Most "free A/B testing tool" lists assume you have a developer.
The honest breakdown of what actually works in 2026 - tested, not just copied from a category page:
β Marketers on Webflow/WordPress: Optibase (visual editor heatmaps, no code)
β Product/eng teams: PostHog, GrowthBook, or Statsig
β Microsoft Clarity: free, but NOT an A/B testing tool
The real question isn't "which free tool has the highest limit" but "which one can my team actually run."
Full guide π
optibase.io/best-free-ab-tesβ¦
1
27
Jun 10
We've reviewed 3000 landing pages.
Some patterns show up again and again.
The surprising part?
Most of them have nothing to do with design quality.
A few observations π
1/ π§΅
1
1
26
Jun 10
8/ The best landing pages aren't always the most beautiful.
They're the easiest to understand.
What patterns keep standing out to you?
1
13
Jun 10
If you're looking to turn a "skip through" landing page into a conversion driven customer experience, you can fix that for free
optibase.io/
15