Optidge Internet Marketing Consulting and Services - Bridging the Gap Between Businesses and Prospects
Joined July 2010
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What does “sharing the Legos” have to do with marketing teams? Optidge’s Lauren Friedman joins Kelly for a mid-year check-in conversation that goes beyond campaign performance & into the people and processes behind strong client partnerships.
Tune in: optidge.com/podcast/114-mid-…
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In our latest case study, we share how Optidge helped Stanley Markovitz Orthodontics generate 499 leads and 138 new patient appointments across three locations through a data-driven paid media strategy focused on real business outcomes.
optidge.com/case-study/marko…
#optidge #casest
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Some of the best marketing conversations happen when people step away from the dashboard for a day and start exchanging ideas in the same room.
Danny Gavin will be speaking at SMDAY HTX 2026 on June 30.
See you there!
#SMDAYHTX2026 #SMDAY #socialmediaday #guestspeaker #optidge
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The recognition is exciting, but the real story is still to come. This year’s @amahouston Crystal Award finalist campaigns span paid media, SEO, social, video, and integrated strategy across a wide range of clients and industries.
optidge.com/optidge-earns-am….
#amahouston #optidge
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Eight finalist nominations. Seven clients. Seven industries. This year’s @amahouston Crystal Award recognition reflects something we care deeply about at Optidge: building strategies around the businesses behind them, not repeating the same formula.
optidge.com/optidge-earns-am…
#am
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This month we’re celebrating Marie Heilborn, our Paid Social Analyst, on her 4-year Optidge anniversary.
Grateful to have her on the team, and looking forward to what comes next!
#workanniversary #thankyou #teamhighlight #optidge
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This year, Optidge was named a finalist for 8 @amahouston Crystal Awards across 7 clients, 7 industries, and multiple marketing disciplines, from paid media and SEO to video and integrated campaigns.
Tune in Wednesday for the full recap!
#optidge #AMAHouston #crystalawards
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In this week’s Digital Marketing Mentor Podcast, we’re joined again by Purna Virji for a conversation with Danny about executive content in an AI-first world, and how LLMs can be used in a practical way to sharpen leadership voice rather than dilute it.
optidge.com/podcast/113-purn…
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Some campaigns just change performance, but this one changed how a business sees performance entirely! We’re highlighting another @amahouston Crystal Awards finalist: SimplyHome.
#optidge #AMAHouston #crystalawards2026 #nominee
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AI is changing how content gets made, but it’s also changing what people actually trust. In this episode of TDMM, we’re joined by Purna Virji, who returns for a second time with a lot more context & a new role as Applied AI Strategy Lead at LinkedIn.
🎙optidge.com/podcast/113-purn…
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One of the easiest ways to lose leads? Assuming the tech is working. Our latest blog shares the PPC mistake that completely changed how we handle lead tracking, client visibility, and campaign QA today.
Learn more at optidge.com/learning-from-pp…
#optidge #blog #learnmore #ppc
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Most agencies talk about wins. This blog is about a mistake. In our latest post, Danny Gavin shares a real PPC failure involving lost leads, broken notifications, and the lessons that still shape how we manage campaigns today.
Read the full blog: optidge.com/learning-from-pp…
#optid
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Continuing our series highlighting the campaigns recognized as finalists in @amahouston’s Crystal Awards, we’re excited to spotlight @oasis_tile.
A good reminder that SEO isn’t just about rankings. It’s about helping the right customers find what they’re actually searching for.
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Sometimes the campaign isn’t the problem. Sometimes the leads are there, and nobody’s getting them.
This week, we’re dropping a new blog about one of the biggest PPC mistakes we’ve made, what it taught us, and the systems we built afterward.
Keep an eye out this Wednesday! 👀
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Introducing our Crystal Awards Spotlight series — highlighting the strategy, execution, and results behind Optidge’s @amahouston Crystal Awards submissions.
First up: FamilyTreeDNA, nominated for two Crystal Awards!
#crystalawards #AMAHouston #optidge #awardnominee
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On the Digital Marketing Mentor Podcast, Danny and Sara dive into a real client story that anyone managing paid media budgets will recognize.
Tune in: optidge.com/podcast/112-paus…
#podcast #newepisode #tunein #TDMM #optidge #paidmedia
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Continuing our series highlighting the campaigns recognized as finalists in @amahouston Crystal Awards, we’re taking a closer look at Heartlinks ABA New Jersey.
#AMAHouston #crystalawards #paidmedia #awardnomination #optidge
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