Custom Marketing, Analytics and data training for marketers and wannabe. #DigitalMarketing, #googleanalytics, #searchmarketing, #socialmedia, #Tableau #sql
Joined March 2009
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60 Photos and videos
There are only two types of marketers:
1.Those who use UTMManager.com
2.Those who blame attribution
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Have you recently audited your UTM spreadsheet? I bet it has lots of issue. Use free sheet validator
utmmanager.com/utm-sheet-cle…
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Optizent retweeted
Feb 19
UTMmanager.com now has a utm spreadsheet auditor. Just upload your UTM spreadsheet and find out what the issues are.
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Optizent retweeted
Feb 17
Golden rules for UTMs:
• Always lowercase
• Never use spaces
• Follow strict naming standards
• Enforce rules
Most teams break all four.
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Optizent retweeted
3 Feb 2024
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You have problems hiding in your UTM spreadsheets. Find out what those are #measure #ga4 #marketing
utmmanager.com/utm-sheet-cle…
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Making sense of GA4 data in BigQuery - Google Analytics 4 Step By Step youtu.be/zLkxhjR5BOo via @YouTube
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Items Array for GA4 eCommerce tracking - Google Analytics 4 Tutorial. youtu.be/h3sllUt-wvE
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Optizent retweeted
25 Feb 2023
GA4 linked to your UA account? It is not going to be good. #GA4
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GA4 Exploration Analysis Technique - Google Analytics 4 Step by Step
youtu.be/iZJjaf9aGgs
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Optizent retweeted
28 Oct 2022
This was likely the best outcome for Parag Agarwal.
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