@P2PInstitute profile picture
Path to Purchase Institute @P2PInstitute

The Path to Purchase Institute = global assoc serving needs of retailers, brands & entire ecosystem of solution providers along the p2p. Division of EnsembleIQ.

Joined November 2008
  • Tweets 10,799
  • Following 4,188
  • Followers 5,714
2,613 Photos and videos
Have a wonderful, safe & restful #4thofjuly holiday!
127
In its 5th year as a U.S. federal holiday, P2PI & its parent company EnsembleIQ are honoring #Juneteenth as a company holiday for U.S. employees on Thursday, June 19. We're taking the time to reflect on this pivotal moment in U.S. history & look ahead to our future.
124
KEYNOTE ANNOUNCEMENT - happy Founder & CEO @cdubitsky is speaking at Retail Media Summit! Date: May 7 Location: Rosemont, IL Craig will explore today’s #Retail landscape demands from modern #CPG brands #P2PIRetailMediaSummit p2piretailmediasummit.com
1
1
158
KEYNOTE ANNOUNCEMENT – Albertsons Companies CMO Sean Barrett is speaking at Retail Media Summit! Date: May 7 Location: Rosemont, IL Join us for insightful #retailmedia presentations & discussions at #P2PIRetailMediaSummit p2piretailmediasummit.com
110
How Loblaws is Rethinking Loyalty & Engagement – Mike Grimes of Ecrebo & Rohit Dua are presenting at #P2PIRetailMediaSummit! May 8 near Chicago. This session will explore how Loblaws integrates personalized QR codes on paper receipts. #personalization p2piretailmediasummit.com
175
KEYNOTE ANNOUNCEMENT – Marissa Jarratt & Mario Mijares of @7eleven are speaking at #P2PIRetailMediaSummit! May 8 near Chicago. Their fireside chat will cover #shopperbehavior #retailmedia #omnichannel & more! Details: p2piretailmediasummit.com
2
155
NEW EVENT ANNOUNCEMENT – The In-Store Marketing Forum is coming to downtown Chicago Aug. 19-20! Feat. hands-on workshops & #retailmedianetworks in-store visions for 2026 Snag the Early Bird rate: events.p2pi.com/instoremarke… #P2PInstoreforum #retailmedia
70
KEYNOTE ANNOUNCEMENT – Charisse Hughes of Kellanova is speaking at Retail Media Summit! May 7 near Chicago. Hughes will share how she’s building a future-ready Kellanova through strategic brand innovation, #personalization & inclusive experiences. p2piretailmediasummit.com
1
80
CPG brands: Want to enhance your strategies, network & attend Retail Media Summit at no cost? Join our CONNECT program! Meet potential partners on May 6-7, then enjoy the full Summit on us. Space is limited. Learn more & lock in your team’s spot: events.p2pi.com/retailmedias…
56
Retail Media Summit EARLY BIRD – We’re headed to Rosemont, IL on May 6-8! Are you a current P2PI member planning to attend? Register for #P2PIRetailMediaSummit by EOD Feb. 14 to get the early bird rate & save $100. bit.ly/4hplgut
63
Path to Purchase Institute retweeted
Matt Knust@MKnust_inMarket
24 Jan 2025
To better understand Gen Z’s purchasing habits, I recently shared my thoughts with @P2PInstitute providing ways for brands & marketers to better improve their ad spend & reach this fast-moving audience. Check it out here! #CPG #GenZ #PathtoPurchase p2pi.com/winning-over-gen-z-… 2/2

Winning Over Gen Z Shoppers in the Face of Value

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

p2pi.com
1
3
98
Path to Purchase Institute retweeted
Behaviorally@behaviorallyinc
29 Nov 2024
Behaviorally's Richard Bell (Managing Director) was recently featured in the @P2PInstitute to discuss how artificial intelligence is evolving from an emerging technology to a fundamental component of market research. Read the full article: hubs.ly/Q02XxxH40 #insights #ai
0:15
1
2
113
DEADLINE EXTENDED – You now have until EOD this Friday, Feb. 7 to nominate someone for our Retail Media Awards! Recognize a colleague or client’s achievements in #retailmedia. No cost to enter: events.p2pi.com/retailmediaa…
49
Eli Orkin of Vizit is presenting at Retail Media Summit Canada! Feb. 19 in Toronto. Discover how leading brands are using #AI driven visual intelligence to predict & optimize the performance of product images, carousels & listings – in seconds, not weeks retailmediasummitcanada.com
69
KEYNOTE ANNOUNCEMENT – Rohit Sriram of Loblaw Advance leads our jam-packed Retail Media Summit Canada! Feb. 19 in Toronto. Explore how to develop winning marketing plans that leverage data-driven #personalization to deliver against your unique goals. retailmediasummitcanada.com
64
REMINDER – Get your nominations in for our 3rd annual Retail Media Awards! The deadline is January 31st. Honor your colleague or a client for their work in #retailmedia. No cost to enter: events.p2pi.com/retailmediaa…

Home

events.p2pi.com
1
1
74
Sherif Fahmy of Inmar Intelligence is presenting at Retail Media Summit Canada! Feb. 19 in Toronto. Shoppers navigate seamlessly between discovery & purchase in many channels. See the evolving role of #retailmedia networks in bridging these moments. retailmediasummitcanada.com
64
Molly Hjelm of DG Media Network is presenting at Retail Media Summit Canada! This 1-day event is Feb. 19 in Toronto. Learn how Dollar General’s #retailmedia network engages with consumers & partners with #CPG for #omnichannel success. #RMSCanada retailmediasummitcanada.com
61
Nominations are now open for our 3rd annual Retail Media Awards! DEADLINE: Jan. 31 events.p2pi.com/retailmediaa…
1
1
52
Happy Holidays everyone! Have a relaxing & enjoyable season.
1
64
Load more