Aussie Co-Founder of Launchpresso Digital Marketing. Coffee Geek ☕️ (IG: @coffee.geek). Latin Dancer 🕺 . Motorcycle Enthusiast 🏍. Global Nomad 🌏.
Joined March 2014
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- Followers 198
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1,568 Photos and videos
Jun 13
Stop wasting ad spend on low-intent traffic. Focus search campaigns on high-intent queries and use automated bidding only after hitting 20-30 conversions per campaign. #PPC #EcommerceTips
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Jun 12
Shopify themes: Don't just pick the prettiest. Check speed scores first! Minimize sliders, autoplay videos, and complex animations to reduce load times. #ShopifyTips #WebPerformance
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Jun 11
Stop treating recommendations as instructions. Test them against business KPIs like ROAS and profit per order. #GoogleAds #EcommerceTips
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Jun 10
Is your Google Ads conversion count mismatched with Shopify? Big gaps often signal tag conflicts or blocked scripts, especially after theme or app updates. #DigitalMarketing #Analytics #ECommerceTips
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Jun 8
Many businesses waste 80% on PPC campaigns due to a lack of core skills like understanding search term reports or structuring campaigns by product margin. #PPC #MarketingTips #SmallBusiness
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Jun 8
Site speed impacts conversions and ad costs. If your PageSpeed Insights score is low, your theme might be the culprit. Switching to a leaner theme can boost scores by 30-40 points and improve ad performance instantly. #eCommerceTips #WebsiteSpeed
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Jun 6
Ad promises a pink leather Bible tote, but clicks lead to a mixed collection. #ShopifyTips #Ecommerce
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Jun 5
Stop losing money on Google Ads due to theme issues! Centralize your marketing scripts in Google Tag Manager and ensure product details are visible to crawlers. Make sure core content loads instantly for optimal ad delivery. #GoogleAds #SEO #MarketingTips
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Jun 4
Stop blindly trusting Google's automated recommendations. #GoogleAds #MarketingTips
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Jun 3
A $8,000/month Google Ads store doubled their ROAS in 3 weeks—not by changing ads, but by fixing their Shopify theme. #ShopifyTips #GoogleAds #Ecommerce
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Jun 2
Are you treating every click the same? Many Shopify advertisers miss the mark by ignoring search intent and funnel stage.
#ShopifyTips #DigitalMarketing
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Jun 1
Audit your installed apps: distinguish revenue-critical from 'nice-to-have'. If you can't clearly state an app's revenue impact, you likely don't need it. Deleted apps can still slow your store down—addressing this is key. #ShopifyTips #AppAudit
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May 30
Stop assuming traffic equals sales!
#GoogleAds #EcommerceTips #Marketing
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May 29
Stop letting theme changes break your Google Ads tracking! Centralize scripts in Google Tag Manager or Shopify's native integration. #GoogleAds #ShopifyTips
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May 28
Keyword chaos is costing e-commerce stores up to 28% of their ad spend on irrelevant traffic. #EcommerceTips #AdSpend #DigitalMarketing
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May 27
Running Google Ads? Ensure proper setup before scaling by getting a second set of eyes. Book a strategy call to optimize your campaigns. #GoogleAds #AdOptimization
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May 26
Blaming ads for low sales? The real culprit might be your store. Slow sites, confusing pages, weak trust signals, and clunky checkouts kill conversions. Optimize your store, not just your ads. #ShopifyTips #EcommerceGrowth
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May 25
Shopify's AI features are evolving, particularly for marketing. But how do they impact your ad strategy? Are they essential tools or just convenient additions? Understand their true role to avoid overlooking crucial ad management. #ShopifyTips #AI
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May 25
Shopify is rolling out AI features for marketing and ads. But should you rely on them completely, or are they just a convenience layer? It's crucial to understand their role to avoid assuming important tasks are handled. #ShopifyAI #EcommerceAds
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May 23
Shopify store owners often waste money on Google Ads by treating them like a magic ATM. #GoogleAds #EcommerceTips
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