Marketing Analytics. Connecting people and data to fuel the growth.

Joined February 2012
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Replying to @PPredkiewicz
By 2027 you'll see only two things in your account: estimated / modelled / made up KPIs, button to raise the spends and bids. And don't forget that dv360 is an "extended" network, which means sometimes even google itself have no control over the placements and fraud. (3/3)
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I was always the fan of @brave but today the android browser went over the top! On a very slow-and-dropping connection it loaded the parts of a video BEFORE the interface of YouTube.com. I got to see the few seconds of vid before the logo. Awesome.

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To get to my worki on Berlin I was forced today to use: - bike - s-bahn - walk - bus - u-bahn - tram All thanks to not giving a shit about the maintenance of the public transportation for years.
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Great time on the podcast. We have talked about tracking of both users and devices, GDPR, fraud and basketball. Have a listen if you're into those topics.
20 Aug 2025
Piotr Prędkiewicz from FORMEL SKIN joins our Apptivate podcast to discuss ‘perfect data’ and his strategies for privacy-first mobile growth. Listen now: bit.ly/4frkT2B #appmarketing #mobilemarketing #useracquisition #ua #retargeting #data #privacy
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Piotr Predkiewicz retweeted
9 Sep 2024
We need your help in improving our swipe dataset because we REFUSE to steal our customers' data. Help us make an open swipe dataset! Link in reply
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Tried a new receipe for bread today. Brought back the best memories of Terry Pratchett. I have unlocked an achievement: Deliver a dwarf bread. wiki.lspace.org/Dwarf_Bread

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It's one thing to be thinking that you are being listened to, even without agreeing to it, for the reason of delivery of the ads. It's another one to proudly show it in a pitch deck. Privacy doesn't matter when the profits are on a horizon. #privacy 404media.co/heres-the-pitch-…
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If you've ever had a game that have been killed by the publisher or developer, and you've ended up with a physical copy or license key you have "acquired" but cannot use anymore, here's something you can do (as long as you're living in EU). stopkillinggames.com/

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If I'm going to be famous, there are going to be signs.
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Official app for #OlympicGames 2024 is ad supported on Android. Repeat after me and @eric_seufert : Everything is an ad network.
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This is why I love X: where else can you get peeks behind the curtains of VC's life / drama? Follow the right people, see the right things.
25 Jul 2024
I’ve had a handful of non-tech people ask me wtf is going on here, so I’ll try and explain the crazy drama currently transpiring in Tech/VC Twitter. This round started with this post.
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Próbuj się dowiedzieć kto jedzie na olimpiadę 2024 do Paryża z polskiej kadry. Wejdź na stronę pkol, bo myślisz, że mają taką informację, no bo kto inny. olimpijski.pl/ Nic. Zero. Pusto. Echo.

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I knew it!
The original patent from 1891 for a toilet paper roll shows the correct rolling direction, in case you ever doubted.
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So apple is apparently not paying openai for the usage of chatgpt. The biggest loser is Microsoft, because chatgpt runs in Azure. Millions of new customers, billions of requests and zero cash for it. Openai may pay for it, with the money coming from Microsoft's investment.
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This is what "marketing analytics" means.
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AI is hallucinating. Trusting its judgement to support decision-making and, even worse, allowing it to make decisions on your behalf is not advised. Shortly, don't trust the machine. And say "Hello" and "Thank you". Just in case.
16 May 2024
This is not funny anymore.
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google, you ok bro? It's not users that must provide consent, it's you that must collect it. Don't change the narrative and outsource the consent collection to other. Not cool.
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Sometimes the conversations about data preparation in our pipelines are getting philosophical. Love it. Requires extra effort to convey the results to stakeholders without falling in the usual patterns of insider lingo. It's like speaking two different languages. #dataphilosoph
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Whoever has not met a request like this in live, haven't lived the life of analyst to its fullest potential 🤣. We have vast knowledge in data manipulation, analysis and visualization. This should be maxed by analysts. Otherwise, the analytic / bi team is just a service team.
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Google plants to cut 30.000 jobs in ad sales unit and replace it with AI. IF (customer_inguiry is TRUE) THEN print('Add more budget to kick off the algorithm') Jokes aside, this is a huge impact and shows exactly how Google thinks of those positions. buff.ly/47ijl5f

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