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PQ Media @PQMedia

PQ Media delivers actionable market intelligence & strategic guidance to high-level executives at leading media, entertainment & technology companies worldwide.

Joined January 2012
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PQ Media@PQMedia
Jun 9
Global Experiential Marketing Grew 8% to $139 Billion in 2025 & Will Surge 10% in 2026, Fueled by Winter Olympics, World Cup & Political Spend in 13 Top Markets Worldwide tinyurl.com/y87ajf8y

Global Experiential Marketing Grew 8% to $139 Billion in 2025 & Will Surge 10% in 2026, Fueled by...

Global consumer (B2C) and business (B2B) experiential marketing spending grew 8.3% to $138.94 billion in 2025 and is on pace to post accelerated growth of...

prweb.com
14
B2C experiential marketing to surge 11% in 2026, fueled by Olympics, World Cup & political races worlwide, as brands gain access to target consumers at concerts, malls, colleges & nightclubs via smart tech integrations. Download FREE report samples at tinyurl.com/3w5bye4v
10
How Sports Mega-Events Are Fueling A Global Marketing Boom tinyurl.com/ykp3pu4f

How sports mega-events are fueling a global marketing boom - Lentedesportiva

Global spending on experiential marketing is experiencing a massive wave of growth, heavily catalyzed by high-profile international sporting events like the Winter Olympics and the FIFA World Cup.

lentedesportiva.com
11
PQ Media: U.S. Leads Global Experiential Marketing Growth tinyurl.com/mpb5p2j9

PQ Media: U.S. Leads Global Experiential Marketing Growth.

The U.S. continues to dominate the worldwide experiential marketing industry, accounting for nearly half of worldwide spending as the sector approaches $139 billion. New research from PQ Media...

insideradio.com
8
Big Events, New Tech Fuel Experiential Marketing Spending tinyurl.com/yc43ubwy

MediaDailyNews: Big Events, New Tech Fuel Experiential Marketing Spending

The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, according to new estimates from PQ Media.

mediapost.com
10
Long Live LIVE - Experiential Marketing Companies See Momentum Build As Live Events Boom tinyurl.com/bnmekke8

Live event companies see momentum as experiences boom

The decline of appointment viewing has created a higher premium for events that can bring groups together for shared experiences.

axios.com
17
Global consumer spending on media & related tech to grow 3.7% to $2.53 trillion in 2026, up from 2.8% growth in 2025, fueled by Winter Olympics, World Cup & record political spending, per new PQ Media Forecast. Download free samples & buy new report at tinyurl.com/vkc5tv6m
21
Ted Turner, CNN Founder And Media Titan, Dead At 87 tinyurl.com/5mrnbmmb

MediaDailyNews: Ted Turner, CNN Founder And Media Titan, Dead At 87

Ted Turner, the brash broadcaster who changed TV news forever when he founded CNN, has died. He was 87.

mediapost.com
28
adnews.com.au/news/forecast-…

Forecast: Australian consumer media spend to grow 3.4% in 2026 - AdNews

PQ Media research.

adnews.com.au
21
PQ Media: Digital Audio Tops Growth as Radio Spend Silo Shrinks tinyurl.com/y4pes6r4

PQ Media: Digital Audio Tops Growth as Radio Spend Silo Shrinks - Radio Ink

Digital audio tied for the strongest growth of any media category in 2025, even as global consumer spending on media decelerated sharply amid war, tariffs, and inflation, PQ Media reports.

radioink.com
32
Consumer Media Spending Relatively Flat, Lack Of 'Game-Changing' Tech Cited tinyurl.com/yzy3vbbd

MediaDailyNews: Consumer Media Spending Relatively Flat, Lack Of 'Game-Changing' Tech Cited

While AI is gaining consumer adoption, it is still seen only as "nice-to-have" and has not impacted discretionary spending yet, PQ Media finds in its just-released report.

mediapost.com
17
Global Consumer Spending on Media & Tech Expected to Grow 3.7% in 2026, Accelerating From Only 2.8% in 2025, Fueled by Olympics, World Cup & Political Spend tinyurl.com/4bh6kpk2
67
A ‘PQ’ Proposition For Tackling Hispanic Radio’s Ad Dollar Disconnect tinyurl.com/43zfmah7
54
Hollywood’s $26 Billion Hidden Economy: Product Placement tinyurl.com/56bppbs2

Hollywood Product Placement Economics: The $26B Hidden Economy

Inside the $26 billion product placement economy that quietly built modern Hollywood. How brands and celebrities exchange value, and the strategies that compound across decades.

sociallifemagazine.com
34
Mobile video was fastest growing digital medium in 2025 based on avg consumer media use, up 14%, followed by mobile books, games & mobile audio/podcasts, as end users continue to migrate to mobile, per PQ Media. Download free samples & buy site license at tinyurl.com/2ff9x8yk
48
Quinn to Keynote HRC on Hispanic Radio’s Ad Dollar Disconnect radioink.com/2026/04/13/quin…

Quinn to Keynote HRC on Hispanic Radio's Ad Dollar Disconnect - Radio Ink

PQ Media CEO Patrick Quinn opens the 2026 Hispanic Radio Conference in Phoenix with data on why ad dollars still lag a 68-million-strong Hispanic audience.

radioink.com
35
Global Media Usage Stalls In 2025; PQ Media Forecasts Rebound Through 2030 insideradio.com/free/global-…

Global Media Usage Stalls In 2025; PQ Media Forecasts Rebound Through 2030.

Global media consumption barely budged in 2025, according to PQ Media’s latest forecast. Consumers spent an average of 57.65 hours per week across digital and traditional channels — a mere

insideradio.com
28
PQ Media: Podcasting Boosted By Continued Rise In Digital Media Time tinyurl.com/39bsak8a

PQ Media: Podcasting Boosted By Continued Rise In Digital Media Time.

Global digital media use keeps climbing, with podcasting among the beneficiaries. PQ Media says digital time rose 7% last year to 24.56 hours weekly as traditional media declined. Digital now

podcastnewsdaily.com
24
PQ: Radio Holds Strong as Global Media Growth Stalled in 2025 tinyurl.com/mswxn6u5

PQ: Radio Holds Strong as Global Media Growth Stalled in 2025 - Radio Ink

Radio ranked second in global media consumption in 2025, trailing only television, as overall usage nearly flatlined at 0.3% growth, per new PQ Media research.

radioink.com
18
PQ: Global Consumer Media Usage Poised To Surge rbr.com/pq-global-consumer-m…

PQ: Global Consumer Media Usage Poised To Surge | Radio & Television Business Report

The average global consumer spent 8.24 hours per day with media in 2025, up from 7.62 hours in 2020, as ad-supported media accounted for 52.7% of time spent in 2025, down from a 55.5% share in 2020.

rbr.com
22
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