Award winning B2B tech PR firm helping startups & scale-ups inspire & create change with out of the box communication strategies. Based: 🇳🇱🇸🇪🇩🇪🇺🇸🇪🇸

Joined May 2019
207 Photos and videos
PRLab is officially one of the best PR agencies in Europe. PRovoke Media named PRLab to its 2026 Europe list, recognizing the agency's work in B2B tech PR. provokemedia.com/events-awar… #PRLab #PRovokeMedia #BestPRAgenciesEurope #B2BTech #TechPR
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PR certifications aren't mandatory. But the wrong public relations courses will waste your time. If it builds your portfolio, it's worth it. If it just gives you a badge, skip it. #PRCourses #PublicRelations #PRCertifications
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PR career paths are not equal. Agency PR jobs move fast. In-house PR goes deep. Which one fits where you want to go? #PRCareer #PRJobs #PR
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Burnout in PR rarely comes from the workload. It comes from staying silent. Speak up early. Ask for help. Stay grounded. This is PR, not ER. #PRJob #Burnout #CareerAdvice
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Most PR interns have no idea what salary to expect. Here's the honest breakdown of what PR interns actually earn across Europe and North America — and why the number might matter less than you think. #PRJobs #PRIntern #PRInternship #CareerAdvice
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Being an extrovert is not a PR skill. It is a personality trait. Saying "I like people" in a PR interview will not get you the job. Here is what actually will. 👇 #PRintern #JobInterview #PRJob #PRJobs #Jobs
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Want your first PR job? You need 4 skills: writing, organization, basic tools, and curiosity. Most people already have two of them. Watch to find out which ones. #PRSkills #PRCareer #PRTips #CareerAdvice
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Most people think PR internships are about admin work. They are not. Junior PR roles are hands-on from day one: pitching, media research, real client work. Here is what to expect. 👇 #PRCareer #PRJob #PRAgency
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tYou don't need a comms degree to land a PR job. Psychology, engineering, politics — we've seen them all work. What matters is how well you write and whether you get how media works. #PRJob #PublicRelations #WorkinPR #Communications
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No two days look the same in a PR job. Pitching, writing, newsjacking, meetings, media research. Sometimes all in one afternoon. If you want to know what working in PR really looks like day to day, this one's for you. 👇
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What actually is a PR stunt? Not luck, not chaos. A planned move, timed carefully, built as a story. We break down the definition in 60 seconds. #PR #PRStunts #PublicityStunt
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Your PR works at home. In other markets? Probably not. Pushing the same HQ message everywhere is not a global #PR strategy. It is translation with extra steps. Local teams. Native professionals. Real autonomy. That is what earns international coverage.
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Your PR is translated. But is it localized? Germany wants facts. The US wants energy. Same message, wrong tone, zero coverage. Most brands skip this step entirely. Native speakers should write it, review it, and approve it. This is where international PR campaigns win or lose.
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Most international PR campaigns fail because they copy-paste the same approach across every market. Relationships win in Brazil and Asia. Story quality wins in the Netherlands. Local knowledge wins everywhere. Learn the rules before you play. #GlobalPR #PR 🌍
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PR without announcements isn't impossible. It's necessary. Most companies don't have newsworthy announcements every month. The solution? Create stories through thought leadership and industry commentary. Stay relevant year-round. #PR #PublicRelations
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Brand awareness doesn't pay bills. PR ROI does. Are you fundraising? Track investor inquiries. Expanding markets? Monitor regional reach. Stop measuring impressions. Start measuring outcomes that actually grow your business. #PR #PublicRelations #ROI #BusinessGoals
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We got a client media coverage in 2 weeks using newsjacking. No contacts. Just one strong opinion on a trending AI story. Here's exactly how we did it and how you can too. #PublicRelations #Newsjacking #PR
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Most Tech Companies fail at PR because they treat it like marketing or sales. 🚫 PR isn’t about pushing features—it’s about trust, credibility & long-term visibility. 📰 Build relationships, not spam. That’s real Tech PR Strategy. #TechPR #B2BTech #PR #PublicRelations
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Journalists get 300–400 emails daily—so your first task is standing out. Follow this 5-step framework every time you pitch journalists 🧵
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Embargo Press Release Hack: • Offer exclusives to 3–5 top outlets under embargo • Promise a “do not publish before” date • Builds trust & ensures in-depth coverage
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Follow-Up & Relationships: • One respectful follow-up 2–3 days later • Always thank journalists & offer fresh angles • Strong relationships = ongoing get PR coverage success #MediaPitch #PR #PublicRelations #MediaRelations
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