The hub for communicators. Conferences, awards and how-to content. #PRNEWS
Joined March 2009
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LEGO isn't a World Cup sponsor β and yet it's outperforming official sponsors by 12x on engagement. π This week's PR Roundup breaks down what Kalshi, the World Cup and Toy Story 5 all have to teach communicators right now. buff.ly/2yycY5o
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Only 1% of users click a source cited inside an AI summary.
So what does PR measurement even mean now? Matt Caiola, CEO of 5WPR, lays out the five-layer stack comms teams need for PRNEWS. buff.ly/yS0KVu6
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"No comment" isn't neutral anymore β 39% of audiences think it means you're hiding something. π This week's PR Roundup covers that Amazon rewriting the retail calendar, the Vatican's strategic hire, and Dolly Parton building a brand empire off I-65. buff.ly/W8G8OUk
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This week's PR Roundup:
Fake AI journals impersonating real professors.
Twitch outpaces TikTok and Instagram for top U.S. creators.
Swatch x AP: 2,500% mention spike, 18B impressions, lines around the block.
Full analysis β buff.ly/Ifpk3Ik
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Your AI chat history could end up in court.
Courts are treating chatbot conversations as discoverable evidence β and most comms teams don't have a plan for it yet. PRNEWS breaks down what PR pros need to do now π
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"I view it as a reputation engine."
Priceline's Head of Comms Christina Bennett told PRNEWS how her team is benchmarking GEO with hard metrics β and what happens when LLMs stop using citations altogether.
Clip above. Full interview here π
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LinkedIn job postings mentioning "storyteller" have doubled in the last year.
LinkedIn's own CCO Nicole Leverich breaks down the 5 skills redefining communications in the AI age.
See some in our carousel π then read the full piece: buff.ly/TR1oLf3
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The Survivor 50 finale is tonight π³οΈπ₯
"When you get out there on Survivor, everything is a communication moment."
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"Don't let the robot swallow you. Master it."
Dustin Siggins makes the case for why the era of AI slop is actually good news for communicators who can think, write and tell real human stories. New in PRNEWS
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"The first step is just not even calling it a campaign."
Lonely Planet's Social Media Director, Deepa Lakshmin, told us how shifting that mindsetβand writing a fake press release on Week 1βled to a creator program featuring 20-30 global creators. ππ₯
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This week's PR Roundup:
CDC's hantavirus delay: 4 days after the WHO.
LinkedIn is #2 in AI citations.
Spirit Airlines newsjack: first pitch failed, new angle landed People magazine.
Full analysis β buff.ly/Qj9TvMB
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78% of journalists will block you for irrelevant pitches. Are you making this or one of the other two critical media outreach mistakes?
Matt Petteruto breaks it down for PRNEWS π
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Gen Z grew up on social media. They know every advertising trick in the book.
So what actually works?
Building with them, not at them.
Shein's Lisa Zlotnick on cracking the Gen Z code π
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This week's PR Roundup:
Ted Turner. What the CNN founder taught us about bold, consistent storytelling.
Gas at $4.48/gallon. Brands that go silent right now will pay for it.
LinkedIn overtakes YouTube for B2B video. 81% say it's now their #1 platform.
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In our inaugural episode, Janice Kapner, CEO and Founder of Kapner Perspectives Group, draws on years of experience to build trust and navigate change in today's fast-paced communications environment.
Get the full interview on PRNEWS: buff.ly/7Aon29D
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This week's PR Roundup:
Devil Wears Prada 2's brand blitz
Meta explains its data centers. Experts say it's a start β but facts alone aren't reassuring.
IPR disinformation report: 76% of Americans expect PR pros to act. Only 28% say they are.
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Love it or leave it β X is still where public affairs breaks first.
In today's policy environment, being caught flat-footed isn't an option. Here's how to use X as your ultimate radar. π buff.ly/V5pQ4UI
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This week's PR Roundup:
β’ Zoom & Deloitte cut benefits. Both declined to comment. Silence is a problem.
β’ Tim Cook steps down. Apple's transition comms: a masterclass.
β’ Edelman's health trust data: more info, but less confidence.
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The 48-hour crisis window is gone.
Two AI incidents in 2026: a source code leak copied 8,000 times before anyone responded, and a rogue bot that went viral overnight.
PR pros, you need a plan for the first 2 hours.
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