@PRauschnabel profile picture
Philipp A. Rauschnabel @PRauschnabel
Joined June 2012
  • Tweets 927
  • Following 319
  • Followers 628
245 Photos and videos
📢 IF YOU COLLECT, ANALYZE, OR REUSE RESEARCH DATA IN EUROPE, THIS GDPR DOCUMENT MATTERS. linkedin.com/feed/update/urn… @EU_EDPB

#sciencewashing #ar #vr #ai #xr | Philipp A. Rauschnabel

📢 IF YOU COLLECT, ANALYZE, OR REUSE RESEARCH DATA IN EUROPE, THIS GDPR DOCUMENT MATTERS. The European Data Protection Board is currently proposing Guidelines 1/2026 on personal data in scientific...

linkedin.com
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Back again after 14 years (#emac2011) #inspiring
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Philipp A. Rauschnabel retweeted
UniBw M@unibw_m
11 Dec 2024
Die neue #Weihnachtsstudie 2024 von Prof. Philipp Rauschnabel von der #unibwm ist online mit spannenden Ergebnissen: philipprauschnabel.com/xmas/…

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Policy Paper on #XR. svr-verbraucherfragen.de/wp-… "POLICY BRIEF" "Virtuelle Welten und immersive Technologien Verbraucherschutz im Internet der Zukunft" by SVRV
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youtube.com/watch?v=9KXYYAPV…

Spatial Computing and Word of Mouth - a scenario

Here, we used a standard App (Air Draw on the Apple Vision Pro) as ...

youtube.com
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#Meta #Orion #ARGlasses wiwo.de/technologie/gadgets/…

AR-Brille Orion: Mark Zuckerberg fordert Apple heraus

Noch gibt es die Orion nicht zu kaufen. Warum der Meta-Chef sie trotzdem schon präsentiert und wie sie sich von Apples Brille unterscheidet.

wiwo.de
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New paper: Augmented reality marketing in hospitality and tourism: a guide for researchers and managers emerald.com/insight/content/…
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"#AR brings the brand to the consumer, #VR brings the consumer to the brand." 🥽
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#AugmentedReality and #virtualreality in B2B. New paper. sciencedirect.com/science/ar…
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Free @vodafone_de X @unibw_m whitepaper on the metaverse -- more than 2200 respondents shared their views. Download PDF here: vodafone.de/business/media/m…
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New Paper (open access / free to read & use): #AugmentedReality can foster #Consumerbrandrelationships - in particular #brandlove. How? By bringing a brand into a consumer's close, physical environment. Download: onlinelibrary.wiley.com/doi/… @AaronAhuvia @katrinschein

Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love

Marketers use augmented reality (AR) to place virtual brand-related information into a consumer's physical context. Grounded in the literature on AR, brand love, metaphor theory, and closeness as...

onlinelibrary.wiley.com
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Another new paper on #AR, published in Information & Management: Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on Retailing doi.org/10.1016/j.im.2023.10…
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research: CONSUMER x CONTEXT x CONTENT x COMPUTING DEVICE = successful #AugmentedReality sciencedirect.com/science/ar… #ar #spatialcomputing #visionpro
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The #4C framework for #AugmentedReality **NEW** sciencedirect.com/science/ar…
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#MEC #MeansEndChain #AugmentedReality sciencedirect.com/science/ar… - new paper, theoretical framework for #AR marketing, #openaccess
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Philipp A. Rauschnabel retweeted
Lana Mulier@LanaMulier
9 Oct 2023
The metaverse may be virtual, but the impact is real! 🚀Nearly a hundred people from academia & industry gathered at @IESEG in Paris for the #conference on #virtualworlds & #metaverse🎮4 researchers and 4 industry experts shared their interesting insights💡metaverse2023.sciencesconf.o…
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Let's get #XR into #bluesky -- looks quite promising so far!
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Understanding prospect #metaverse & #xr users is challenging. Using #PERSONAS could support you here. Using the 90's metaphors of Boris Becker and Robert T-Online can help you. #IchBinDrin linkedin.com/pulse/xr-must-s…
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Finally, #IKEA is offering AR headsets - just have to build it yoursefl ;-) huggingface.co/ostris/ikea-i…
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Tools like this can make AR more attractive, especially to smaller brands (#SMEs, #KMUs) who might not have 3D assets of their products. shopify.com/blog/shopify-app…

Elevate Your Product Catalog With Shopify’s New 3D Scanner on iOS - Shopify

You can now easily create dynamic 3D objects that make this vision a reality in about as much time as it takes to add any other media to your store. The best part is that you can create these...

shopify.com
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