Your pipeline’s growing 10% month-over-month.
You raised 16 months ago.
You’ve got ~$2M in pipe expected to close soon.
So...
Do you raise now?
- While the charts look good and investors still return your calls?
Or do you wait?
- Close those deals, and raise from a position of revenue strength?
This is the founder dilemma no one has a clean answer to.
Early raise = speed, optionality, more dilution
Later raise = proof, leverage, risk the market turning
Founders, you’ve been here.
What did you do?
What do you wish you did?