We bolt-on to transform digital experiences and grow brands by seeing through the eyes of your customers.
Joined April 2014
- Tweets 249
- Following 885
- Followers 294
- Likes 270
26 Photos and videos
As I rested and reflected on my hopes for 2024, I shared a more detailed version of this thread with my @partandsum full team.
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I share a quarterly update from @partandsum with a small group of agency collaborators. It's more inside baseball (POV on changes in our industry, wins from the last quarter, etc...) than our broader newsletter. I'm getting ready to send one, DM me your email, if you want in.
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Part and Sum retweeted
16 Nov 2023
We are excited to announce that wild is now in Residence.
As a digital design and technology partner for modern brands, startups and enterprises, wild brings deep expertise in creating unique digital customer experiences to Residence.
Learn more: ow.ly/4qoM50Q5x0e
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17 May 2023
We had a blast co-presenting @4a's webinar today with @resonate. We shared how we leveraged Resonate to target hard-to-reach audiences. The conversation was all about building empathy (in other words, personalization without being creepy đź‘€). Thanks for having us!
Join us for a webinar on May 17 in partnership with @resonatetweets featuring @jimbabb, Justin Brock, and @ErickaPMcCoy. Register now and gain insights on building a customer-first mindset. Learn more: aaaa.org/webinars/bau-create…
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12 May 2023
Our latest Industry Night event is a wrap! In partnership with @StackAdapt, Elliott Hasiuk moderated a thought provoking conversation with Drew McWhorter, Lauren Scrima, and Leni Villareal about ways to take smart risks to find and engage customers in new places.
ALT We hosted our latest Industry Night event in NYC this week in partnership with StackAdapt.
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Join @partandsum this Wednesday (IRL in NYC) as we discuss the tension between brand safety and meeting your customers where they are.
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3 May 2023
Being smart with your brand actually means taking (smart) risks. Learn how at our event with @StackAdapt next Wednesday. RSVP and panel info here👇
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We've partnered with @resonatetweets and invited @jimbabb, Justin Brock, and @ErickaPMcCoy to share their insights on building a customer-first mindset. Join us on May 17 to learn more about how to cultivate empathy throughout the customer journey: aaaa.org/webinars/bau-create…
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Part and Sum retweeted
27 Apr 2023
Happy to announce the launch of an AI-powered site I built for @partandsum, personagpt.ai!
Very cool project to work on, and very useful to anyone trying to get a better understanding of their audience :)
Rather than asking AI to create a persona for you, what if AI was the persona? That's the thought experiment behind personagpt.ai
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Rather than asking AI to create a persona for you, what if AI was the persona? That's the thought experiment behind personagpt.ai
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Join us for a webinar on May 17 in partnership with @resonatetweets featuring @jimbabb, Justin Brock, @ErickaPMcCoy and host @chickfoxgrover. Register now and gain insights on building a customer-first mindset. Learn more: aaaa.org/webinars/bau-create…
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We’ve seen the flurry of Balenciaga x AI crossover videos this week, and we’re totally mesmerized.
We tuned into a talk from @partandsum and @broderick about how brands can adapt user-generated AI to solve problems for their customers.
hubs.ly/Q01KGqzJ0
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Part and Sum retweeted
6 Apr 2023
April Newsletter is out!
- Integrations with @segment & @hiwonderment
- Wholesale<>Ecomm case study via @partandsum
- QOTD: Have You Used ChatGPT To Shop For New Products?
6526608.hs-sites.com/questio…
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The “App Store” moment is here for AI. With an unfathomable number of use cases for the technology, much of what is holding it back from having a positive impact is not the AI itself, but us uncovering and making the technology easier and more intuitive.
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17 Mar 2023
Measuring the effect that wholesale has on direct ecommerce sales isn’t simple. That’s why our very own @nckdoren teamed up with Fairing to discuss how post-purchase surveys can help.
15 Mar 2023
.@partandsum puts on a clinic here, using post-purchase surveys to unearth a jewelry brand's cause & effect in wholesale B&M channels.
A must-read for any brand whose in-store impacts feel like a black box:
fairing.co/blog/total-effect…
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Enjoyed writing this piece for Fairing!
If your brand is in wholesale you might be surprised how much additional value those partners are driving through your owned DTC site
15 Mar 2023
.@partandsum puts on a clinic here, using post-purchase surveys to unearth a jewelry brand's cause & effect in wholesale B&M channels.
A must-read for any brand whose in-store impacts feel like a black box:
fairing.co/blog/total-effect…
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3 Mar 2023
When the going gets tough, resiliency matters. This week our managing partner @juliebabb shared her 7 Ways to Nurture Resiliency:
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3 Mar 2023
Having fun helps: There are activities to help strengthen your problem solving skills with a dose of fun. Think rock climbing or yoga!
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