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PathFactory @pathfactory

The top-rated Intelligent Content Platform for B2B marketers

Joined April 2009
  • Tweets 13,202
  • Following 2,576
  • Followers 3,268
3,280 Photos and videos
Our next webinar will demystify #genAI for #B2B marketing. Learn: ✅ The latest B2B marketing generative AI adoption trends ✅ Insights from generative AI early adopters ✅ Use case examples for increased efficiency, scale and impact Save your spot: bit.ly/468KEzg

B2B Content Intelligence & AI Buyer Journeys

PathFactory is the content intelligence platform that turns content and buyer data into personalized experiences and first-party signals that drive revenue.

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Are you getting the most out of AI in your B2B content? Learn how marketers can help their organizations drive successful adoption of #genai for B2B content in Forrester's "Generative AI Ignites Change In B2B Content" report. Read the full report: bit.ly/45Fuf4O
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On August 24, join GTM Partners for The Role of Brand and Demand in a GTM Playbook, featuring #PathFactory's SVP Product Marketing Research Christine Polewarczyk. Learn from 12 #GTM leaders about ROI, category creation, and creating demand. lnkd.in/gvwNbTHz
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📅 Join our transformative webinar on August 17th at 9 am PT / 12 pm ET to learn the secrets of mastering the Total Relevant Market (TRM). Don't miss this opportunity to unlock your market's potential and set your course for success in 2024! bit.ly/3rPG6yh
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#PathFactory's VP of Revenue Marketing Amy Vosko appeared on the latest episode of @Demandbase 's Sunny Side Up podcast. Listen in for all things ABM, sales and marketing alignment, and why campaign planning is just as important as personalization. bit.ly/3nmrG7a

Sales and Marketing Success: Overcoming Obstacles and Achieving Growth

In this podcast, PathFactory Revenue Marketing VP Amy Vosko tackles the challenges of modern sales and marketing and how to bridge gaps and align teams. Listen now.

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Learn how to activate your content drive pipeline! May 3rd's #B2BVisionaries will feature Shelly Kulesza and Rachel Zick of Inverta, as well as #PathFactory's own VP of Revenue Marketing Amy Vosko! RSVP: bit.ly/40EBzKX
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Announcing a new #partnership with Well Planned Web!🎉🎉 Together we'll help #B2B-focused businesses drive efficiency, scale across marketing channels, and increase sales funnel velocity by providing personalized content experiences. lnkd.in/gDwi4HPr
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Today we announced a new partnership with Inverta, a #B2B marketing consulting firm! 🎉 Together we'll help B2B-focused businesses deliver personalized content experiences that engage their audiences and drive better results. Learn more here: bit.ly/3z4Jo0Z
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🏆🎉 Today we announced an exciting partnership with @Aprimo, an industry-leading provider of digital asset management and content operations solutions. Learn more: bit.ly/3T9dwld We're excited to show GTM teams everywhere the power of @Aprimo PathFactory.
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If you're attending #ABMLA be sure to catch #PathFactory's VP of Revenue Marketing Amy Vosko. Register for the session here: abmleadershipalliance.com/we…
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More of your #B2B buyers are staying anonymous. But don't panic! Join #PathFactory's SVP Product Marketing and Research Christine Polewarczyk on March 8th to learn how to give unknown visitors an experience they want. bit.ly/40WsA9p
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Make 2023 the year you finally put your tech stack to work for you. In this webinar we'll walk you through key aspects of planning, prepping and leveraging your tech stack. Register here: hubs.li/Q01zHdx40
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JUST ANNOUNCED: #PathFactory has won three TrustRadius Awards in the 'Best Of' category! ✅ Best Feature Set ✅ Best Value For The Price ✅ Best Relationship Thank you to all our amazing customers that voted! nurturenow.pathfactory.com/c…
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Christine Polewarczyk, SVP of Product Marketing and Research at #PathFactory, knows how to get the most out of your #B2B content, and she's sharing her secrets. 🤫 Register now: bit.ly/3IISK8P
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We always hear from marketers who say they're great at *creating* content, but they have difficulty understanding if that content is successful at serving its purpose. Here are 5️⃣ ways to know if your content is working. pathfactory.com/blog/is-your…

5 Ways To Tell If Your Content Is Working

Content creation feeling a bit thankless? Here's how to tell if your content is resonating.

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Curious about the top-performing strategies, tactics, and approaches to ABM in 2022? We’ve got the latest insights! Join ABMLA and ITSMA on November 15th for a first look at the 6th annual ITSMA and ABMLA ABM benchmark study. Register: ow.ly/EOJr50LzUHr
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🕷🕷 It might seem like there's no escape from...🕷🕷 🕸 Endless blog posts with no content tags (eek!) 🕸 Dead-end PDFs (ahh!) 🕸 Time-consuming forms (noo!) But we can help: bit.ly/3sHFqIE
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Nothing scares people away from your whitepaper faster than the... 😱 DREADED CONTENT GATE 😱 Here are some less 🎃 spooky 🎃 ways to get those leads: pathfac.to/3z9AKyW
👻 Who's the #unknownvisitor knocking at your door (or website)? 👀 #PathFactory helps solve the mystery... Here's how: pathfac.to/3z9AKyW
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Is there anything scarier than a #B2B sales rep with no insight into what you're trying to solve? #PathFactory shows sales reps what's relevant to buyers before the first conversation (turning outreach from terrifying to thought-provoking)👻 Here's how: pathfac.to/3F7xTu5
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