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Pathway to Risk Communication @PathwayRisk

Dr. Vincent Covello - one of the world's leading experts on risk, high concern, & crisis communications. My new video course shares my experience & insights.

Joined July 2020
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When a crisis strikes, it may be too late to try to build relationships with the media. So cultivate these relationships before a crisis. How do you foster trusting relationships with specific editors and journalists. #riskcommunication #crisiscommunication #pr #media
What crisis communication have you had to manage? What questions have you found yourself asking in the aftermath of a crisis?
Who? What? Where? When? Why? How? Most people are aware of the six basic questions asked after a major crisis, emergency or disaster. But what specific questions do journalists and the public ask in times of crisis? pos.li/2ltylb
Do you have to manage risk or crisis communication? If so, what type of communications do you find yourself addressing most often?
A subset of risk communication, crisis communication communicates risk information before, during, and after a crisis. What are some situations where you have had to manage crisis communication? pos.li/2ltyl7
When issuing an apology for a company or organization as part of your crisis and/or risk communication, have you ever mishandled it? Or have you seen another company or organization handle an apology wrong? If so, what went wrong?
People often display a marked aversion to uncertainty. Because of this, they use a variety of coping mechanisms to reduce the anxiety generated by this uncertainty. How does this impact risk and crisis communication?
Risk perceptions profoundly affect people’s ability to make informed decisions. These perceptions are thus of great concern to risk communicators, especially when the public health is threatened. Do you know WHY? pos.li/2ltyfq
Often the ability to imagine worst case makes it difficult for people to distinguish between what is remotely possible and what is probable. If you're in charge of risk communication--What are issues you’ve seen when experts try to communicate information to non-experts?
What are issues you’ve seen when experts try to communicate information to nonexperts? How could these have been resolved? #riskcommunication #crisiscommunication #pr #media #press #businesscommunication
When it comes to risk and crisis communication, do you know why people are reluctant to trust experts? #crisiscommunication #riskcommunication #pr pos.li/2lqjrt
What questions have you found yourself asking in the aftermath of a crisis? #crisiscommunication #riskcommunication #PR #corporatecommunications #corporatecoms
Who? What? Where? When? Why? How? Most people are aware of the six basic questions asked after a major crisis, emergency or disaster. Do you know the 93 most common questions journalists and the public ask in times of crisis? Here are 15 of them... pos.li/2ll0cs
What lessons have you learned while dealing with mainstream news media? #riskcommunication #crisiscommunication #PR #corporatecommunication #corporatecoms
Think of an apology that you mishandled. What did you do wrong?
What are some scenarios where you’ve seen emotion and desire for scientific certainty affect perceptions of risk? #riskcommunication #crisiscommunication #pr #corporatecommunication
What are issues you’ve seen when experts try to communicate information to non-experts? How could these have been resolved?
Ever wonder why people reject arguments by experts in risk and crisis communication? In many such cases, the ability to imagine the worst case makes it difficult for people to distinguish between what is remotely possible and what is probable... pos.li/2ll05l
What are issues you’ve seen when experts try to communicate information to non-experts? How could these have been resolved? #riskcommunication #crisiscommunication
Why Do People Reject Arguments by Experts?
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