🤔How much time do you spend in your zone of genius?
That’s the work you lock into. It’s your jam. The problem you can’t stop thinking about. The reason you wanted your job in the first place.
Most people spend too little time doing work they’re uniquely great at. And too much time on “other work stuff” — like tracking down info they need or making sure everyone on the team has the right context.
For decades, people pushed through this invisible friction. But like I told
@dturchin on his podcast, we don’t need to treat this like part of the job anymore. Now, if AI understands your business, you can tear down “other work stuff” to see what should be automated, removed, or redesigned.
That's how you build a company where people really do the best work of their careers. (So it’s not just a promise on your careers page.)
👇 More on invisible work and how to make it visible to humans and AI agents:
scribe.com/library/100-milli…