A year ago, our original co-founders Dustin Balsley and Dane Kuper made the decision to take back full ownership of the company. The transition gave our team new energy and created more opportunities to better serve our customers. Highlights from the past year: - Celebrated our first and third-best quarter of all time - Released important product updates that customers are excited about, with more to come - Set a new monthly subscriber record for October and February - Onboarded our 4,000th customer - Gained traction in states outside our core Midwest region - More time and energy dedicated to providing customers with the best experience possible We’re focused on reinvesting into our flagship product, Performance Beef, expanding offerings, reaching new geographies and providing top-notch customer service that’s lacking from so many software companies. It’s been a great year!

Mothers are so much more than one title. They’re early risers, problem solvers, gate-getters, meal-makers, cattle-feeders, go-getters, chute-workers, tear-wipers, memory-makers, and schedule jugglers. Today, we celebrate the hardworking moms. Thank you for all you do. Happy Mother’s Day! 💐

Another tax season has come and gone. How did it go? If pulling together invoices, reports, and records felt stressful, it's time to update your current process. Here’s how Performance Beef producers stay ahead and to avoid the scramble: 🔥 Batch Backdate: Go back and fine-tune past data for more accurate billing and inventory ✔️ Health: Keep tabs on treatments and vaccinations with clear cost tracking ✔️ Feed: Stay on top of ingredient usage, costs, and year-end records ✔️ Sheets: Easily review daily activity and wrap up the year with complete cost visibility Next year doesn't have to be another year of stressing out over tax season. You could be like Jordan. 👇

From all of us at Performance Livestock Analytics, Merry Christmas!🎄 Here’s to healthy cattle, accurate records, and a holiday season as smooth as a perfectly timed feed drop. 😉

🔥 50 NEW FEATURES in 2025! From Mass ID creation to enhanced Invoice Management, Auto-syncing Scale Data, and more — we’ve been busy making Performance Beef & Cattle Krush smarter, faster, and easier to use.

Allie Cather, our Product Manager, is taking the reins for our LAST #PLASnapTakeover of the year. 🙌 She will walk you through the development process, share her role, and highlight our NEW 2025 Features! 📲 Be sure to follow Performance Beef on Snapchat — don’t miss your chance to ask questions and learn more about all the latest updates!

It’s that time of year again — break out the tech gloves! 🧤 No matter the weather, Performance Beef keeps your records accurate and easy to manage.📲

At Performance Livestock Analytics, we’re grateful for our team, our customers, and the industry that drives us. From our team to yours, Happy Thanksgiving! …And a little extra tip: just like having the right tools makes an operation run smoother, may your holiday be smooth, joyful, and rewarding—even if you’re working cattle with family 😉

The feedback on Mass Create IDs has been incredible! Seeing how these features help you work faster and smarter truly makes our day. See what others are saying! 👇

Meet Lance Hamann of Hamann Feedlots in Correctionville, IA on this week’s #PLASnapTakeover 📍 Lance, along with his father Darwin, brother Jason, and their excellent crew, run the family operation where they finish cattle and grow corn and soybeans. 🐄🌽 This week, Kory Lauridsen, Director of Strategic Sales at PLA, will be on-site with Lance to show how to use PLT’s automated bunk management system alongside Performance Beef. Be sure to follow Performance Beef on Snapchat for a behind-the-scenes look at how the Hamann family operates and how these tools support their daily decision-making. 👀📲

"If a 12-year-old can do it, anyone can!” 💪 When Britni Schmaltz's husband got super sick, she suddenly found herself in charge of feeding–something she’d never really done before. Their 6th-grade son, who helps every night and rides along in the mornings, stepped up to teach her how to use Performance Beef. Britni had always left the feeding to her husband and the crew, but thanks to her 12-year-old teacher (and an easy-to-use program), she was up and running in no time. Stories like Britni’s remind us why we do what we do. We’re proud to create tools that keep operations running smoothly, even when life throws the unexpected.🐮📲

👋 Meet Ben Siefring of N. Siefring Farms & Trucking in Coldwater, OH on this week's #PLASnapTakeover 📍 Ben, along with his brother Mitch, father Neil, and mother Mary (their bookkeeper), run the family operation raising corn, beans, and wheat. They manage beef/dairy crosses for finishing and backgrounding and handle livestock hauling with their trucking crew. 🌾🐄 Their team includes Zach, the main farmhand, plus three drivers who haul mostly livestock. Be sure to follow Performance Beef on Snapchat for a behind-the-scenes look at how the Siefring's operate and use the cattle management software on their farm. 📲

This Veterans Day, we honor all who have served our country, including veteran rancher Josh Eilers, owner of Ranger Cattle in Austin, Texas. After serving five years in the U.S. Army and earning a Purple Heart for wounds sustained in combat, Josh traded military missions for a new mission: raising high-quality, sustainably produced Wagyu beef. Drawing on the same grit, discipline, and leadership he developed in the Army, Josh has built Ranger Cattle into a thriving farm-to-table operation serving the Central Texas community. We’re proud to work alongside producers like Josh Eilers, who continue to lead with integrity and resilience, both in uniform and in agriculture. Thank you to all veterans for your service and sacrifice. 🇺🇸

Our development team has been firing on all cylinders to bring you new features and enhancements to Performance Beef and Cattle Krush. 🔥 Over the last few months we've launched over 10 new features, including some of our most requested items: ✅ Mass creating IDs ✅ Enhancements to Invoice Management Quickbooks integration ✅ Inventory Markup Check out what else they've been up to. ⬇️ New Features | Performance Livestock Analytics bit.ly/3LtPUb0

It's National Farmer's Day, and we're tipping our hats to the cattlemen and women who live by the seasons and keep our world fed. 🌱 Enjoy a fun twist on a classic game, farmer edition. 🤠

SPOTTED: Performance Beef at Eldora Speedway during the World 100 🏁 Dirt. Speed. Cattle data. This is what everywhere looks like. 😎📲 #PerformanceBeef #World100 #EldoraSpeedway #PerformanceBeefInTheWild

This is a good program @PerformanceBeef

As harvest hits full speed, your cattle still need consistency. Performance Beef helps you feed accurately, efficiently, and with confidence. 💪

We love getting photos of you repping Performance Beef in the field, at the feedlot, or with the fam! Zachary Miller’s crew in Logansport, IN nailed it 👏 📸 Got one to share? Tag us or send it to marketing@cattlekrush.com