Most "AI personas" are simple prompts to an LLM. Here's what we're doing that's different.
We start with personas that each have over 150 traits, with unique attributes for:
Their lived facts — age, location, occupation, education, household, dependents, daily schedule, what occupies their mind during the day.
Money — income, spending style, financial stressors, how they save and invest, risk tolerance, plus attitude toward money, spending, and debt.
Health and body — BMI, fitness, diet, chronic conditions, medications, substance use, mental-health flags. Quietly shapes mood, energy, and outlook in answers that have nothing to do with health.
How they think — verbal fluency, thought coherence, abstract vs. concrete framing, problem-solving style. This is why one persona answers in tidy paragraphs and another rambles and circles back. Texture of mind, not just content of opinion.
Cognitive biases — eight of them, each scored: loss aversion, confirmation, anchoring, status-quo, availability, optimism, sunk-cost, overconfidence. This is the part almost no other "AI persona" has. A persona with high loss-aversion and high confirmation bias doesn't just hold a different view — they defend it differently.
How they talk — formality, directness, pace, humor style, the metaphors they reach for, regional dialect, and how they code-switch between work, home, and online. The layer that makes the voice perceptibly and authentically theirs.
Emotional triggers — stress responses, what triggers warmth, what triggers anger, what turns them on or off.
Truth and honesty — baseline honesty, and relationship and regard for truth and facts
Motivation — primary behavioral drivers, goals, deal-breakers, aspirations.
Identity narratives — politics, faith, race, in-group/out-group loyalty, authority, threat perception.
With nearly 4000 personas and growing, we have we have a panel deep enough to find the exact respondents your question needs.