Founder of @IKnowSomePeople (Brand Strategy). Co-founder of @AllHandsOnDoc. Trustee of @ScottishDocInst. Co-editor of @alonginglook. @Phil_Adams@mastodon.social
Joined April 2008
- Tweets 19,410
- Following 399
- Followers 2,619
- Likes 3,817
1,537 Photos and videos
Pinned Tweet
5 Mar 2025
I posted this on Day 1 of year 6 as an independent consultant.
Five years on my own; you'd think I might have learned something.
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Jan 8
The values and style of @buttondown in the words of its founder & CEO, @jmduke. It's all about conviction and coherence.
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22 Oct 2025
Publishing "private" messages in public places is a legitimate brand-building strategy for any people business.
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23 Aug 2025
It’s as if agency folk are embarrassed by whimsy and wonder; the very things that make ad agencies uniquely valuable. So they dress things up with impenetrable bombast. This “upstreaming” of advertising has a lot to answer for.
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17 Jun 2025
Much to learn from Robert Caro about not abdicating the insight/strategy/writing work that humans are uniquely qualified to do.
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5 May 2025
Good questions. Burning questions. Sales questions. Interview questions. Strategy questions.
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22 Apr 2025
Thoughts on the CEO's enthusiasm for brand strategy, and why taking one for the team isn't always a good thing.
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6 Feb 2025
Strategic narrative. When doing business with you isn't just the right thing to do, it was meant to be.
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24 Jan 2025
Pivot has an R number (remember those?) much greater than 1. Every meeting, every email, every pitch deck is a pivot superspreader event. And the business community is incapable of developing herd immunity to clever-sounding words.
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5 Jan 2025
It has been a while since I was in this particular saddle.
5 Jan 2025
A love letter to the lyrics of Travelling Not Running by @liveid6 and @EMFTheBand.
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12 Nov 2024
Where creative consistency really comes from, and the irresistible truth of Levi's.
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27 Oct 2024
"No one likes being put in a box. It’s a judgemental process. Your complex identity is brutally oversimplified based on subjective criteria."
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24 Oct 2024
A post about putting people and brands in boxes. Hapless boxing, malicious boxing, and useful boxing.
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22 Oct 2024
Fabulous writing.
22 Oct 2024
So, here's some thoughts on Abattoir Blues/The Lyre Of Orpheus at 20. Yes, 20. Writing this helped me work out why There She Goes, My Beautiful World makes me cry, and reminded me bands should have at least two of every instrument. What a fucking record.
jamescaig.substack.com/p/a-f…
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16 Oct 2024
A post about the irresistible truths of Nike and Sex Pistols, inspired by @davedyecom’s conversation with Jim Riswold (RIP).
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13 Oct 2024
Finding your irresistible truth, being a truffle pig, and consulting to myself.
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8 Oct 2024
A winning pitch makes sense. It makes sense to, and it makes sense of.
Learning about sense-making by pitching in the audience's second language.
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