Did you hear about the brand with 12 different messages and 9 calls to action? Yeah… neither did their audience. 😂😂😂 Keep it simple. Keep it clear. Confused brands don’t convert. ✌️🍕

👀 What went down in Colombia and Jamaica...? 👀 youtube.com/shorts/hnoukEijE… via @YouTube

Creativity isn’t found in perfection; it’s found in the mess. Enjoy your messy Monday, amici!

Studio is looking good, so now let’s present. Branding beyond logos for non profits. Remember. Your logo is not your brand, blah blah blah. Hopefully you know that by now. #branding #studio #content #socialmedia ✌️🍕

I’ll see you all at the pizzeria for lunch #Inauguration2025 #pizza ✌️🍕

Marketing in the age of the LLM? How do you thrive, capitalize, and strive to jive with the machines? There are a lot of different perspectives based on what kind of marketing you focus on. Which is why I talks with different marketers with different perspectives. @Picanza says you can use AI to personalize at scale but.. @wilreynolds categorizes chatGPT's answers by controllability... @vic_blinova LLMs put brand ambassadors into focus because... @mrmattdavies urges you to avoid the trap of imitation lest you sink into the quicksand @AlizaVisagie says scale smarter but only if storytelling can lead the way... Anand Sankaranarayanan warns you to keep your data fresh lest the LLMs... Marion Andrivet focus on what the AI can't do... community (very similar to what the great @Olgandrienko of @semrush was recently sharing!) @alischwanke does want you to imitate (uh-oh @mrmattdavies).... but in a way that helps you better align with your audience @MordyOberstein (that's me) I have a very simple equation to help you appear in LLMs and you are going to HATE it. Would love to hear what y'all have to say on this topic! There are so many facets and unique considerations different marketers & teams are going to have. Help us learn more about how you see things so we can all have a more complete understanding!

🎅 Santa’s branding secrets revealed! allaboutbranding.substack.co…

omorrows newsletter goes out to 7500 business leaders, NPO executives, founders, entrepreneurs, and creatives. And I’m sharing Santa Claus’s brand strategy and what makes him so damn memorable. 🎅 It’s going to be a Ho Ho Ho of a good time. ✌️🍕 stevenpicanza.com/newsletter

This quote hits hard! The biggest advantage you can have is to think both critically and creatively.

“Creativity thrives at the intersection of curiosity and courage.” And what a beautiful intersection that is. ✌️🍕

Back on the X. What’s good people? What did I miss?

As we strive to improve our city government's service to the community, we are investing in how we present ourselves to the world. @Picanza defines branding as "architecting and managing the meaning and experience of the brand with intention." I love this because effective branding is more than just visual identity; it shapes every interaction people have with our city, from welcome signs to website design. Intentional branding enhances the experience for our visitors and residents and serves as an internal rallying cry for our team members to unite and better serve each other and you. By clarifying and operationalizing our brand, we can better serve, protect, and grow our community. We’re partnering with @northstarideas to discover the authentic story of Carmel. Visit distinctlycarmel.com to learn more.

Ragazzi - Did you miss yesterday's Branders Magazine Talking with Branders Magazine Podcast launch? Just setting the foundation for what's to come. Enjoy the weekend, friends. #podcast #branding lnkd.in/eRjZfbyq

My weekly newsletter is geared toward executive leaders who ARE NOT in marketing or branding. It's meant to help you understand how to leverage your brand as the ultimate marketing system. It isn't meant for marketers, designers, or branding experts.…lnkd.in/ecnbw-wK

Lupo = 😻

Talking with Branders Episode 0 - Steven Picanza youtu.be/6J-XMNo4sWA via @YouTube

🧈 There’s an old story about a powerful politician who asked for an extra pad of butter from their waiter at a banquet. “Sorry,” the waiter said, “one pad per person.” Indignant, the politician began to rant and rave, going on about how if only the wai…lnkd.in/eMTcSZGM

A recent article from The Drum sets the record straight on what brands of all sizes need to do to matter to their audience. Have a strategy, stop advertising (in the traditional sense), and start creating a holistic story based on cross-channel content.…lnkd.in/ezPhSjKR

Yesterday's All About Branding Newsletter went out to 7500 business leaders, founders, non-profit executives, and entrepreneurs. What was included? A mashup of content meant to help propel your business (and holiday). CinCin!…lnkd.in/eC4UT3WM lnkd.in/ezc87Z9J

If you saw some fireworks last night, then here's a brand tip that's super relevant and timely. 💥 Fireworks & Brand Visibility Fireworks on the 4th of July aren't timid; they explode with color and captivate all eyes. Similarly,…lnkd.in/eD9n6yRa stevenpicanza.com/