I don't dislike Michael Jackson. I'm almost 56. I grew up on Michael.
But those who compare the Elvis Presley and Michael Jackson biopics at the box office as some sort of insult to Elvis, or to even flex in general for Michael, seriously lack or ignore context.
Michael Jackson, as an artist, even without the glaze of his zealous fans, is one of the most gifted we'll ever see.
If you quote this post and tell me I'm crying, coping, or making excuses. You're just proving my point.
Tickets are $16 dollars on average today and not much less when translated from other currencies.
#michaeljackson is embraced and endorsed by hip-hop culture. He has only been dead 17 years and lived 9.5 years into the 21st century.
Generation Z was well aware of him and learned of him more when his death was all over the internet and cable news. They're only in their late 20s and early 30s today.
Millennials are in their 40s, and his strongest base, Generation X are still only in their 50s or early 60s, which today is much younger and vibrant than years ago.
Michael's heyday was the 1980s, the most significant decade for contemporary popular culture with the rise of hip-hop and Mtv.
Michael is being portrayed by his immediate nephew in Jaafar Jackson, who is no doubt amazing and put in the work. But the resemblance and having Michael in his blood go a long way in getting people going back again.
If
#michaelmovie had been released at the average ticket prices of 2022 when ELVIS was released, which was $10.50, it would be in the mid 500 millons right now, instead of pushing 800 million. Still very impressive, but also, it could be less because in 2022, there was true post pandemic cinema because of lingering covid paranoia.
Tickets in 2018 were an average of $9 for Bohemian Rhapsody, which would have Michael only pushing 500 million, and the 1 billion mark wouldn't be such a realistic goal.
Also, before the release of the biopic, there were many Michael fans all over social media platforms who were claiming that it would do 2 billion (1 billion domestic, 1 billion internationally)
The fact that ELVIS was the top grossing non franchise film of 2022 was very impressive because
#ElvisPresley had been dead for 45 years, 23 years before the 21st century even dawned, and 3 years before the 1980s came along.
The film was indeed released under real post pandemic lingering covid stress.
It was up against four major franchise entries that summer: the hugely impactful and Generation X fest Top Gun: Maverick, an all timer franchise, Jurassic Park/World, with Jurassic World: Dominion, a major family franchise with Minions: The Rise of Gru, and a Marvel Universe film, Thor: Love and Thunder.
The 289 million that ELVIS did make at the box office would be an easy 440 million today, and obviously, much more without covid concerns.
Elvis had an actor portraying him who didn't have much resemblance in Austin Butler.
Elvis' strongest bases of the Silent Generation and Baby Boomers were either dead or in their 70s and 80s.
Elvis, sadly, also has tons of gatekeeping, purist fans who wouldn't even go see it, saying stupid things like "It's not Elvis, so I won't go", or "There's only one Elvis, I refuse to watch, or support this film."
If Michael was released the equivalent time of years past his death as ELVIS was for his, it would be 2054. Gen Z would be in their late 50s and early 60s, Millennials and Generation X would be dead or in their 70s and 80s.
Now, I give all the props in the world to Michael's fans who put their money where the mouths are. They've always done so, but it's only fair to consider the big picture or to see the forest through the tree.
@ElvisPresley @michaeljackson @michaelmovie @ElvisMovie