Japan’s gacha market is already at a $1.2B cultural phenomenon aided by “kidults”
Even though we are grown up as adults, we never stopped wanting:
• dopamine via capsules and blind boxes
• identity and community
• escapism
• flexxing their trading cards, Labubu, watches
“Kidult” spending is becoming one of the biggest consumer trends globally
It’s the financialization of culture and entertainment where people don’t just buy products anymore. They buy moments, status, rarity, and emotional upside
That’s the future PlayKami is building towards