we're hiring creators at playkit! make content for brands like quizlet, substack cash app. get paid. join the top 1% of creators. apply @ link in bio

the hooks that bring in millions of views/week at playkit 1. truth bombs 2. suspense builders 3. pathos 4. open ended questions 5. viral intrigue use these to stop the scroll and get people actually watching your videos

we're current hiring @PlaykitUGC to join the top 1% of UGC creators > $500/week avg pay > resume-ready experience > creator community > growth within playkit (I started as a creator) > bonus opportunities apply at playkit.xyz

come join us!

us at work btw

come join the company behind virality for quizlet, cash app, substack more

we hit 1 billion views last week all with a small 8 person full-time team & 150 of the best creators 18 months ago i was nervous to hit 1M on our first campaign 1 billion views later, a lot can happen if you show up with good energy and a great team every day more to come!

playkit's ugc engineer tips part 3 send this to your creators to help them making winning content TLDR: 1. film with the back camera 2. change your settings to record in 4K @ 60 fps 4. choose audios that fit the niche of your ICP 5. ensure copy can be read in ~6 seconds

babe wake up, new hat just dropped ty @PlaykitUGC

we spend 3-4 weeks prepping a campaign before a single video, this sets us up for success almost more than anything else 1. choosing the right creators who naturally fit in the niche 2. strategy/ICP research 3. account warm up community building 4. video submissions 5. post

frankly we cooked in march this month's report details exactly how you can repeat our high converting, viral content get it while it's hot

Over the past few months hosting The Evergrow Show, I’ve had the insane privilege of sitting down with some of the sharpest founders, CMOs, and growth leaders on the planet. Each conversation has been a masterclass in the real AI Growth, GTM strategies, tactics, and tools that are working right now on the front lines. Here’s every episode so far: • @guillaumecabane (@HypergrowthP Partners) - From failures to $1B exits: the B2B growth secrets of the top 1% (including AI outbound, experimentation frameworks, and the playbooks behind Drift, Segment, @tryramp & @vercel ) - youtube.com/watch?v=V4TTIWv9… • @jon4growth (ex-@Uber , @coinbase | Founder @ @GrowthPair ) - How to 10x your business with AI — practical tactics every marketing and GTM team needs right now - youtube.com/watch?v=K4pLzNyP… • @Orengreen (AI GTM Advisor to @ElevenLabs , Miro, @HubSpot ) - The B2B AI GTM shift nobody’s talking about yet — and how to stay ahead on customer journeys, dark social, and attribution - youtube.com/watch?v=8ewafVW6… • @mgonto - The $6.5 Billion marketing playbook that powered Auth0’s exit and what every growth leader should steal today - youtube.com/watch?v=1Tv7FFut… • @bbalfour (ex-@HubSpot VP of Growth) - Why every marketer should be worried about AI — and exactly how to thrive in the new distribution landscape - youtube.com/watch?v=sxMhm-pp… • @juliapintar (Co-Founder, @PlaykitUGC ) - Why paid ads are dead and the next big distribution channel that scaled @Substack , @quizlet , and Flo Health using Tech UGC and AI-powered content analysis - youtube.com/watch?v=uLh5QCGy… • Juan Manuel Bello (GTM Lead @ 11x) - The Top 5 AI GTM mistakes every company is still making (and the exact fixes that give you a massive competitive edge) - youtube.com/watch?v=NlpQhESH… • @rom1trs (@arcads_ai ) - The AI Agent Army Playbook that took them to $13M ARR in just 18 months - youtube.com/watch?v=rIEYr3Pa… • Esther Katz (5x CMO) - AI GTM Reality Check: cutting through the myths vs. what’s actually working in enterprise sales and marketing - youtube.com/watch?v=o9BhFUcD… • Sajin Nair (Award-winning Marketing Leader) - Everything you know about marketing is wrong — here’s what’s actually working right now - youtube.com/watch?v=uvLOnSvw… • Mario Paganini (5x Marketing Leader)- The $100M Brand Blueprint: why “good” is the enemy of explosive growth and how to build iconic brands in the AI era - youtube.com/watch?v=rBjqJOLH… • Philip Lakin (@zapier Director of AI Transformation) - How 97% of Zapier employees are already using AI to transform operations and GTM - youtube.com/watch?v=zKi5LhRo… • Romain Marsal (Head of Growth @ Vibe.co) - How I scaled from $10M to $140M ARR: the complete playbook - youtube.com/watch?v=VJHQqbc_… If you’re a founder, marketer, or GTM leader trying to win in 2026, these conversations will give you the unfair advantage you’ve been looking for. 👉 Subscribe to the channel for new episodes dropping weekly — and never miss the latest from the front lines of AI Growth & GTM: youtube.com/@Phillionaire

most teams are doing talking videos wrong here are our tips on how to film talking videos that ACTUALLY go viral > don't script your videos, talk normal > talk to the camera like it's a friend > include a visual hook > legible dont (sans serif) xoxo playkit's ugc engineers

hey that's us!

here's how your going to go viral this week: > create content that feels like a text you'd send in a group chat > RESPOND TO COMMENTS! > be controversial xoxo our 6M views last week

our favorite episode yet

not only do we know how to make consumer tech go viral but we are also cool have fun

honored to be featured by @Forbes thank you @sobradob for highlighting us

look mom we made it forbes.com/sites/boazsobrado…

put 20 of the most cracked SF consumer founders in the same room and this happened: > 12 course meal by private sushi chef > skyline views of the bay > golden hour sunset over the city > founders from YC and a16z-backed companies > operators from the first ugc programs like locket minutesAI > chatted about the future of ugc and what it looks like within the next year welcome to Playkit After Dark: Sushi Edition the goal is simple: bring the top UGC operators in the space into one room. everyone here has either built a successful UGC program or is actively building one. this is ground zero for tech ugc next location: nyc who do we need to invite?