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Plus Company @PlusCompany_

Plus Company: The Impact Network. A curated collective of elite agencies engineered to deliver measurable business results in today’s dynamic landscape.

Joined July 2021
  • Tweets 361
  • Following 77
  • Followers 188
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4 Mar 2025
Next week, our U.S. team is heading to Austin, bringing two powerhouse panels led by inspiring women to @sxsw 🤠👇
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🔍 Discover how AI enhances creative impact analysis with insights from Michael Cohen, Chief Data Analytics Officer, and Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations and Mekanism. 💡bit.ly/3VBqTx3

How AI can revolutionize creative impact measurement | MarTech

Marketers are stuck using slow and imprecise tools to assess what's working with their creatives.

martech.org
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📋 Respondents lack confidence in tools like: 📚 Brand tracking 💰 Sales trends 📊 Campaign metrics ❓ Media Mix & Attribution Missing insights? 🚀 Learn how AI can optimize your campaigns ➡️ urlr.me/gxbzw #AI #Marketing #Advertising
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✈️ 🚗 A BIG travel week in the U.S.! Do you budget travel or splurge on luxury? Our Angus Reid survey found: 💰 79% ‘travel as cheaply as possible.' 🤑 19% of others are ‘willing to go into debt for traveling.’ Explore more on this contrast: urlr.me/WpUG9j #travel
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Cliff notes from our AI & Creative Impact report ✍️ 5 insights for CMOs: 1️⃣ AI Adoption Gap 2️⃣ Overcoming Resistance 3️⃣ Targeting & Engagement 4️⃣ Streamlining Creative 5️⃣ Future of Creative Impact 📝 Full insights: bit.ly/4eCajnh #AI #Marketing #CMO
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Using outdated tools? That’s a miss. Consumers' world has evolved, and marketers need fresh ways to measure engagement and creative impact. AI can turn data into dynamite insights, powering winning campaigns. Here’s how: bit.ly/48Ozqlo
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.@Forbes reveals why AI adoption lags in marketing, with insights from Plus Company’s @StatistaCharts report. 🔍 81% of CMOs use AI for content, but only 36% for decision-making. Room to grow! 📊 Get the report: urlr.me/hnPB8 Read more ⬇️ urlr.me/47xCP

Stop Guessing. Start Measuring. | Plus Company

Despite 89% of marketers acknowledging AI as a valuable tool, only 54% have fully implemented AI into their processes. The slow pace of adoption leaves many brands missing out on valuable insights...

pluscompany.com
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The way we launch campaigns is broken—customers move fast, and typical tactics can’t keep up. We need a strategic approach for bigger creative impact, and AI is the key. Ready to elevate your campaigns? 🌍 Discover the Creative Effectiveness Flywheel 🔄 urlr.me/Nvys5
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UNtaboo the taboo! 🙊 As #MenopauseAwareness Month wraps, let’s keep the convo going! 💪🏻 On Partners in Possibility, Mekanism’s Katie Jensen & Lauren Redfern from @hormonallyus share how brands can connect with women on their hormonal journey. Listen 👉 urlr.me/d8pfn
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Real-time health tools—smart rings, watches, sleep trackers—keep us connected to wellness. But too much monitoring can lead to digital health anxiety. 💡 What does this mean for brands? Discover more in our Health & Wellness Report! Read more: urlr.me/GSXhb
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What an AMAZING finish to Day 2 of #TGS2024! 🚀 Kate Torrance (@sickkids) inspired us on brand reinvention, Joe Cano (@Zappos) shared how data consumer focus rebuilds brands, and Simon Cazelais (BRP) is up next with insights on reaching new audiences through adventure!
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"We’re essentially in a joy recession, and people want greater connectivity by being good to one another. Kindness is a super power. It’s one of the most difficult things to do when there’s chaos and negativity around you." #TGS2024 Thank you to @NadiaNiccoli from @Diageo_News✨
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Day 1 at The Gathering Summit! 🙌 Inspiring talks from Matthew Cowling (Paramount ), Michelle Draper (SVB), & Brett Marchand (Plus Company) on audience, resilience & AI. Now excited for Nadia N. on breaking free from female guilt as a leader! #TGS2024
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We've launched insights from our survey of 350 marketers with @StatistaCharts! 💡 Download "The 2025 Marketer’s Guide to AI & Creative Impact Measurement" to explore how AI can boost creative strategy and tackle adoption challenges. Full press release 👉 urlr.me/1sKdr
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🚀 The 2025 Marketer's Guide to AI and Creative Impact is here! Only 36% of 350 marketers measure creative effectively 😲 Learn how AI can boost your strategies and track success. 🔗 Get the report 👉 urlr.me/hnPB8
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Human Creativity Will Thrive On [Not be Threatened by] Generative AI - Great piece by @cossette 's Sabaa Quao in @MarketingNewsC2 : urlr.me/CMkrg
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Take a look at the amazing work of the agencies in our Plus Company Network. 🚀 We take bold ideas and data-driven strategies to turn big challenges into bigger wins! Our work ➡️ bit.ly/3TTdgZd
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New podcast episode alert! @Tripadvisor 's Matt Dacey & @citizenpr' Erin Georgieff talk about building a community and disrupting the industry. Listen here: urlr.me/G7M2c
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Coming tomorrow with @Tripadvisor! 🌟
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💡 It’s time to open up the conversation about menopause and aging. Our latest report explores the stigma, the importance of proper education, and how brands are stepping up to make a difference! Check our new Health and Wellness report here: bit.ly/4dOJVqN
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